Jesse Ronnow is SVP, Director of Digital Marketing for Zions Bancorporation, the company behind a handful of recognizable bank brands in the Western United States. On this episode, Jesse talks about his gigantic mandate to unify digital marketing across these brands, how leading change inside a conservative organization like a bank can be both fulfilling and frustrating, and shares some fantastic insights for making it work. You'll want to make sure you listen to this conversation.