There’s always emotion behind change, so how can video creators convey change in a positive way, leaving their audience inspired? 

On this episode of The Visual Lounge, Jake Gittleson, Senior Expert in Learning Design at McKinsey & Company, shares his thoughts. 

Jake runs a research and innovation lab, helping individuals identify what they should be aware of and what they should consider changing, using video to get his messages across. 

Jake shares how he communicates change effectively through videos, detailing his processes, best practices and starting steps. 

Plus, he tells us about his podcast, The Learning Geeks, and reveals his proudest career moment. 

Learning points from the episode include: 

• 0:00 – Introduction 
• 2:13 – How Jake started using video in the workplace 
• 4:22 – How he defines success in leading change through video 
• 7:13 – One tip for using images and videos 
• 8:55 – Jake explains his job 
• 11:46 – Building human connection in videos 
• 15:07 – The practical side of Jake’s work 
• 17:06 – How you can get started storytelling on video today 
• 18:38 – Telling the right story 
• 21:13 – Jake’s favorite ways to tell stories 
• 28:16 – Jake’s podcast, The Learning Geeks 
• 30:15 – Speed Round questions 
• 39:30 – Jake’s final take 
• 40:16 - Outro 

Important links and mentions: 

• The Learning Geeks podcast 
• Matt’s appearance on Learning Geeks 
• Find Britt Andreatta’s books 
• Connect with Jake on LinkedIn