In this episode of the Lead On Podcast, Jeff Iorg discusses the importance of churches adopting three key evangelism strategies: attraction, engagement, and infiltration. While many churches focus on attracting people to events or engaging them through programs, Jeff emphasizes the often-neglected yet crucial infiltration strategy. This involves deploying church members into secular environments, like sports leagues, workplaces, and schools, to build relationships and share the gospel in everyday contexts. He encourages leaders to lay a strong biblical foundation for infiltration through preaching and personal example, support initial efforts with recognition, and train members to share the gospel. By adopting these methods, churches can break out of the Christian subculture and impact the broader community more effectively.