Tim Megginson, Vice President of Digital & Data Strategy at Visit Orlando, leads one of the world’s most recognized destination brands through large-scale digital transformation.

In this episode, Tim shares how his team connects data, AI, and marketing technology to create meaningful experiences for travelers worldwide.

You’ll hear:

- How Visit Orlando built a 37-tool martech stack without relying on enterprise platforms

- Why privacy and consented data are strategic advantages in global markets

- How AI is being used to structure, activate, and optimize digital performance

Learn why data-driven storytelling still needs a human touch, how to modernize digital strategy, and build experiences that scale across countries and cultures.

=== Connect with Tim:

- LinkedIn: https://www.linkedin.com/in/tim-megginson-mba

- Website: https://www.visitorlando.org

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert.

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

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