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In this episode of Digital & Dirt, host Ian Dallimore speaks with Barry Frey, President & CEO of DPAA. They start by diving into Barry’s career beginning with his earliest advertising days hanging posters in college. Barry discusses his time working for Ted Turner and David Stern and elaborates on his international TV experience while reflecting on how he has remained on the forefront of change and innovation. Ian and Barry talk about the internal and external challenges of implementing new ideas and the evolution of change. They then examine the importance of being a good human and how it is beneficial in business. Lastly, Barry provides his insights on authenticity and meaningful relationships.

00:00 - 2:09 Introducing Barry Frey 
2:24 - 11:17 Starting in DOOH
11:21 - 11:45 NBA.com 
11:50 - 12:32 Lamar 20 Years of DOOH
12:57 - 14:06 Sci-Fi Channels
14:30 - 22:24 Challenges Barry faced 
12:42 - 28:44 Education on Technology
28:55 - 34:38 Authenticity 
34:43 - 36:21 Fridge Surfing
36:31 - 38:19 Summit 
38:23 - 40:38 Be More Like Barry