Leading Local Insights

In this podcast episode, BIA's Nicole Ovadia interviews Jay Loeffler, the Chief Revenue Officer of Valpak, to explore the significance and adaptability of direct mail in a world dominated by digital channels.

They discuss attribution, political crowd-out, the complementary nature of direct mail to TV and radio advertising, the economic reasonings behind advertiser decisions, and the impact of continuously changing consumer behaviors, which includes how Gen Z is rediscovering the allure of physical mail.

As Loeffler explains, direct mail bridges the gap from browsing to conversion by delivering tailored content and deals that resonate with consumers across various demographics.

Listen now and download (here) a recent survey of local businesses and their plans and priorities for advertising in 2024. 

BIA analysts analyze upcoming trends that will greatly impact the local advertising industry in 2024. They discuss a range of topics including local political advertising, the growing influence of AI, the emergence of retail media networks, the rise of social platforms like TikTok, the influence of consumer behavior on media, and the popularity of short-form videos. In this fast-paced roundtable discussion, the team covers key subjects related to business categories and media trends.

Ready to understand what’s behind the rapidly growing Retail Media Networks (RMNs)? RMNs are transforming the local advertising landscape, and industry titans like Amazon and Walmart are leading the charge. 

In this podcast, BIA’s Rick Ducey and Leyla Chatti analyze RMNs, dissecting its allure to retailers, consumers, the investment dynamics, and the key players shaping this landscape. Plus, they compare and contrast retail media networks against traditional paid media platforms. Listen now to hear how traditional paid media platforms like radio and TV can form symbiotic partnerships with retail media networks to boost their digital ad spending.

Download the report, Retail Media Networks (RMNs): A Local Perspective, here.

BIA welcomes Kevin Ruppenthal, Director of Operations at SpectraRep, and John McCoskey, Chief Operating Officer of SpectraRep to discuss CPB’s Next Generation Warning System Grant Program. This grant presents an important and immediate opportunity for local broadcasters. Year one of the grant is a $40 million program available to public broadcast television and radio stations for funding equipment upgrades with a focus on enhanced alerting and warning capabilities, including ATSC 3.0 for television stations.  

Listen now to learn about the grant’s goals, what’s covered and who’s eligible. Kevin and John also explain the three steps to follow immediately to apply by the deadline. More details on applying here.

Todd Handy, Chief Revenue Officer at SEBPO, and BIA’s Rick Ducey unpack the ongoing transformation of local media companies to cross-media advertising platforms in this enlightening podcast discussion.

Listen to hear how media companies can scale revenue, save on expenses, and succeed for advertising clients. Todd discusses how media companies can leverage business process outsourcing to generate revenue and maximize performance. He also shares a real-life example of a local media company netting over 50% digital revenue and delivering robust performance metrics. 

A well-respected executive, Todd was Beasley Media Group’s first Chief Digital Officer before SEBPO. At Beasley, he led the company’s fast-growing digital media business, realizing a 165% increase in digital revenue over three years. In addition to his role at SEBPO, Todd is a member of the Local Media Association’s Board of Directors, serves on various sales and digital marketing advisory boards, and is a former member of the Local Media Consortium’s Executive Committee. 

BIA issued an update to its 2023 U.S. Local Advertising Forecast in late June 2023. Economic and industry factors – plus input from BIA’s annual surveying of media companies - were reasons behind the adjusted estimates. 

In this podcast, get a sense of BIA’s expectations for local advertising revenue this year across media channels like TV, Radio, CTV/OTT, and more. Then, hear about the opportunities for the second half of 2023.  

BIA’s Nicole Ovadia, VP Forecasting & Analysis, is interviewed by BIA’s Director of Data Insights & Client Relations, Mark Dugan. 

Over sixty-five thousand people attended the 2023 NAB Show in Las Vegas April 16-19. NAB’s Centennial Show, the event covered the latest trends and innovations in the industry. 

Get a perspective on three important topics from BIA’s Managing Director, Rick Ducey when he shares what he saw and heard around ATSC 3.0, hybrid radio, and AI. Rick explains what each means to the broadcast industry and what we can all expect next. 

“Future forward” is the mantra of Sinclair’s COO and President of Broadcast. Rob Weisbord. This means taking care of business today but committing to believing in a future with significant opportunities that are possible to create.

In this podcast with BIA’s managing director, Rick Ducey, Rob shares his vision for how local TV groups can target not just TV spending but the full “share of wallet.” Local TV will be about a $19 billion business in 2023 according to BIA. However, all local paid media spending will total $165 billion. That’s the target Rob has for Sinclair. Getting there requires culture change, a unified ad platform, and dynamic pricing to maximize revenue yield. All while keeping an eye to the future for platforms like ATSC 3.0 that deliver new possibilities to provide enhanced services to traditional media audiences and advertising and opportunities to enter new markets. 

Rob’s got a full plate from vision to implementation and shares how he sees it all happening in this thought stimulating podcast episode.