Leading Local Insights

NABOB has teamed with BIA to provide a detailed analysis of Black Owned radio stations. The goal of the report is to shine a light on advertising dollars being expended with Black Owned stations.

The first of its kind, the report delivers summary statistics and granular details useful for marketers, agencies, policy makers, broadcasters, and other industry leaders. It includes a detailed analysis of Black Owned radio stations, including specific station revenue and audience metrics.  

In this podcast, BIA’s Managing Director, Rick Ducey, speaks with NABOB’s President and CEO Jim Winston about key findings from the report and the impact it can have as NABOB looks to engage with the advertising community to do significantly more business.

To help ad buyers, policy makers, financial and other industry leaders better understand the Black Owned Radio industry, NABOB commissioned the BIA study, Black Owned Radio Radio Stations: Ownership and Revenue Report. Available for free download.

The Audio market is experiencing a resurgence with skyrocketing interest in podcasts and streaming, as well as listeners returning to local radio stations. The pandemic had its impact on local radio, but as this medium has done over the past 100 years, local radio is innovating, and holding its own. The market is shifting to digital platforms and once again, local radio is determined not to be left behind. 

Get a glimpse of what the future holds in this podcast discussion with Neuhoff Communications’ COO, Mike Hulvey. He joins BIA’s Managing Director, Rick Ducey to share his views on the future of local radio.

The media community has been hearing about the national addressable TV deployment for the last few years. In this podcast, we speak with Chris Pizzurro, the SVP, Global Sales & Marketing, Canoe, to discuss the current state of addressable advertising in terms of the TV networks, the MVPDs, smart TV deployers and the ad community. Listen now to get a sense of progress and impediments and how recent developments from Canoe is delivering a quality TV experience for viewers and revenue optimization for TV networks.

Canoe Ventures is a technology and services company that enables Addressable TV advertising across Linear, VOD, and Streaming video platforms.  The company is owned by Charter, Comcast, and Cox.  

The podcast is moderated by Rick Ducey, BIA’s Managing Director, and Mitch Oscar, Director of Advanced Advertising Strategies at USIM. 

The ongoing debate between measurement and currency is one that continues to need to be discussed. In this podcast, our guest Lisa Ciancarelli, VP of Insights & Analytics at VideoAmp, brings clarity and foresight to the forefront. 

This podcast discussion addresses many current issues facing the media industry such as the definitions and differences between measurement and currency, and the three factors good currency needs to encompass: methodology, transparency, and alignment and representation.

It also answers some key questions: Who is going to pay for these changes, how is all of this going to change this year’s upfronts, and how do these new approaches give more stability to the smaller players?

A consummate data storyteller, Lisa is a seasoned media researcher with over 25 years’ experience.  She has worked with many high-profile media brands, including America Online, CBS, AMC Networks and A&E TV, as well as measurement provider, Comscore. 

Hosting the discussion is Nicole Ovadia, BIA’s Vice President of Forecasting & Analysis, and Mitch Oscar, Director of Advanced Advertising Strategies at USIM. 

In 2022, broadcasters are close to launching commercial applications of ATSC 3.0.  Watermarking provides a technology for ATSC 3.0 TV broadcasters to encode data that can pass through set-top box and HDMI connections. With watermark capabilities on LG NEXTGEN TVs, cable networks and regional sports networks can join local TV stations and national networks in planning to bring interactive capabilities to the living room. The watermarks enable the broadcasters to provide the same interactive experiences for over-the-air and non-over-the-air viewers. As these two-way interactive capabilities of NEXTGEN TV expand to additional households, consumers will enjoy more customized and localized experiences resulting in personalized broadcast television.

Rick Ducey, BIA’s Managing Director, discusses this valuable tech for broadcasting with Richard Glosser, Head of Business Development at Verance Corporation. Mitch Oscar, Director of Advanced Advertising Strategies at USIM, also joins the discussion. 

BIA’s new Vice President of Forecasting & Analysis, Nicole Ovadia speaks with Jessica Daigle, Vice President of Sales Intelligence for TEGNA media about how SMBs to massive agencies are utilizing and focusing on CTV and linear TV attribution.   Jessica is responsible for TV and OTT attribution, spot TV pricing and sales analytics for TEGNA, and offers a unique and in-depth perspective into CTV and attribution.  Nicole and Jessica discuss how Local and National advertisers differ in their approach to attribution, the importance of high-quality content, and the challenges faced as attribution commands greater respect in the conversation between buyers and sellers.  Nicole and Jessica are also joined in this podcast by Mitch Oscar, advanced TV director for USIM. 

BIA speaks with Ken Little about how cable advertising grew from its early “highwater” mark of reaching $8 million in sales to what BIA estimates will be a $6.3 billion market in 2022. Ken started in cable with Group W Broadcasting and Cable in 1985 and then spent most of his career with Ampersand (aka NCC Media). In a fascinating discussion BIA’s Rick Ducey joined by co-host Mitch Oscar, Ken shares a behind the scenes look at the cable business, the growth of advertising and how data and technology evolved to sow the seeds of today’s advanced television ad platforms as they evolved from “sequential advertising” to addressable ads. 

The advanced television sector has evolved from addressable advertising to cross-platform identity graphing, audience deduplication, frequency capping, incremental reach, optimization, and attribution. Prasad Joglekar has spent 15 years in this space and offers his unique perspective.

In this episode our featured guest is Reed Barker, head of advertising at Philo, one of the leading brands in the CTV space. At Philo, Barker is leading the team's efforts to build and grow a cutting-edge, dynamic ad platform for the entertainment-focused streaming TV services’ ad business. Barker is known throughout the industry as an innovative advertising product professional, with a strong track record of success in developing and implementing revenue-generating technology solutions. 

In this podcast, BIA’s Rick Ducey is joined by Mitch Oscar, advanced TV director for USIM, to explore the world of virtual MVPDs and how Philo in particular is achieving success.

In this episode, BIA’s industry analyst Suzanne Ackley examines the ad spend activities of businesses in the Legal Services vertical, before and after the COVID pandemic.  Suzanne discusses BIA’s overall spend ad forecast estimate for the vertical, comparing 2019 to 2022. She also dives into the split between traditional and digital advertising to provide insights into where businesses in this vertical are trending in terms of media choices.