In this 2-part series, we invited Nick Leach the CEO of On—Purpose.Solutions and author of Leading on Purpose: The Guide to Creating a Purpose-Driven Culture to share his experience on creating a purpose-driven culture and how to implement it into your business.

Part 2 - Implementing purpose-driven principles

Building off the initial conversation, we talk about how to implement these ideas, the challenges, and how they apply to the pharmaceutical industry and other business areas like finance and FMCG. According to Nick, “A lot of companies have a purpose statement on the wall, but when you go and look at it everyday, it’s about hitting quarterly targets.” Having a purpose-driven mindset is really a shift away from focusing on risk to focusing on opportunity. Later in the episode, Nick will also talk us through some of the differences between SMART and DUMB goals.