We’re at an inflection point in how we engage people about the UN’s Sustainable Development Goals, Gail Gallie believes: we now need a completely new model – ‘The gloves are off’. Gail left a successful career in advertising and at the BBC to help set up Project Everyone with campaigner and film director Richard Curtis – their aim: to communicate the UN’s Sustainable Development Goals to everyone in the world in one week. 10 years later, she remains a relentless campaigner and innovator around communicating the SDGs, including the podcast she hosts with Loyiso Madinga, ‘An Idiot’s Guide to Saving The World’. 

In this week's episode, Gail and Adam discuss:

• How the combination of a big ambition and a fierce time constraint drove breakthrough solutions for Project Everyone
• The new context: how the whole world has changed, and we need to move on from the old model now
• What this new model of impact campaigning should look like 
• The role of surprise here, and how to get the most value from it
• Why the creative campaigning community now has to go for broke
• What it means to engage people in the conversation where they care when it comes to the SDGs, and in language they can relate to 

And, in Richard Curtis’ words ‘What is the sound of hope we can make against the noise of despair?’

__

Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ 

Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.

Hosted on Acast. See acast.com/privacy for more information.