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This episode of FUTUREPROOF. features Tamara Alesi, CEO of Mediaplus North America, who shares her profound insights on the intersection of creativity and technology in the media industry.

With over two decades of experience, Tamara discusses her journey through the ranks to leadership, highlighting pivotal moments that shaped her approach to media and marketing. Listen as we explore how Mediaplus leverages AI to enhance creativity, the importance of diversity in building successful campaigns, and the strategies that have led to innovative projects for global brands like Apple and L'Oréal.

Tamara also delves into the challenges and opportunities presented by new technologies, advocating for a balanced approach that incorporates data-driven insights without stifling creative freedom. Discover how Mediaplus is navigating the evolving landscape of advertising and what it means to foster a culture of creativity and inclusion in today’s fast-paced market.