Today, we're heading to Laguna Hills in California to chat with the founder of ELAJ, Suhein Beck. Suhein is affectionately known as the culture cultivator. She's a dynamic speaker, author, and entrepreneur, a proud Circassian with roots tracing back to the legendary Amazon women. Heck, we may have even traced her lineage back to Leonardo da Vinci. Currently, Suhein has launched an international speaking tour and campaign that draws on her rich heritage to challenge mainstream narratives and ignite transformative leadership to develop their own higher standards and adopt a personal code of honor. Visit the C4C website to gain full access to the transcript, show notes, and guest links. Coaching 4 Companies