Welcome to this episode of Inspire Your Buyers, where we dive into the transformative power of leading with love, purpose, and connection in the world of sales. Joining us are two inspirational figures: Genevieve Piturro, the award-winning author known for her remarkable TEDx talks and her heartwarming mission with The Pajama Program, and Bruce Scheer, our insightful host. They explore how emotional connection, collaboration, and shared success are essential in today's competitive market. Genevieve shares her unique journey from a high-powered career in New York's TV industry to founding a nonprofit organization that has profoundly impacted children's lives. Her story is a testament to the incredible changes that occur when you align your work with your purpose and passion. So, tune in as we uncover how you can make a significant impact by building genuine connections and providing an exceptional buying experience. Enjoy the conversation! 00:00 B2B Buying Experience Importance 03:33 "Improving B2B Buying Experience" 08:44 Embracing Emotional Intelligence at Work 13:01 Align Business Solutions with Personal Life 16:24 Collaboration in Value Proposition Formation 20:34 "Visionary Collaboration Inspires Growth" 23:13 The Power of Belonging 27:47 "Post-Sale Commitment and Success" 31:35 Visiting Shelter to Comfort Children 33:01 "Pajama Program: From Executive to Purpose" 37:15 Free Leadership Coaching and Tips 40:13 "Leading B2B Sales with Heart"