Leadership plays a vital part in any company. A leader's most important role is to steward the organization's purpose. And that purpose needs to be communicated and understood across the whole organization.  

On this episode, we’ve invited the expert on leadership and noble purpose to join the podcast. We welcomed Lisa McLeod, author of Selling with Noble Purpose and Leading with Noble Purpose. Lisa and guest host Annie Weckesser, Uniphore CMO + Chief People Officer, talked about:   

Who Lisa is and how she came to write  Leading with Noble Purpose  

What noble purpose is and why it can't rescue a lousy strategy 

Common characteristics of great collaborators 

Advice about adopting a noble purpose for contact center leaders