What are the do's and don’ts of mobilising change within an organisation? In today’s episode, ReD’s Charlotte Vangsgaard sits down with one of Denmark’s most experienced executives, Mads Ryder, an expert in change management and transformation. 

Currently CEO of LeDap, an international group of padel companies, Mads has previously served as CEO of Rosenthal, one of Europe´s largest porcelain manufacturers and retailers, and has also held executive and leadership roles within Royal Copenhagen, Weight Watchers and Legoland Parks.

From theme parks, to porcelain, to fashion, he delves into the most common pitfalls that companies make across these industries, shares his recipe for success when it comes to making change that is lasting, and tells us why it’s important to admit one’s mistakes as a leader.