In a fast-changing business environment, leaders are expected to deliver growth, innovation and impact all at once. A recent session of the IMA India CEO Forum featured B Santhanam, Former CEO of Saint-Gobain Asia Pacific and India Region, who reflected on his 25-year journey of building a purpose-led enterprise. His narrative offered a rare inside view of how organisations evolve across decades, how leaders navigate contradictions and how purpose often emerges not through design but accumulated choices. What followed was a candid account of strategy, culture, innovation and stakeholder engagement, one that resonates with the leadership challenges CEOs face today.