Paloma Lopez is the global sustainability director for Kellogg. She helped lead the launch of the Kellogg origins program in sustainable agriculture in Europe. She is now helping roll that program out on a global scale.

Paloma shares Kellogg's long history with "purpose". She explains how it is increasingly important for employees that the values of the organization align with their own. Paloma has great insight into what Kellog have learned on their journey about having the right programs, the right partners and the right messages.

Connect with Paloma Lopez

Twitter - @palomalpez

You'll Learn:

• [01:21] - Paloma talks about embedding purpose within an organization. She shares how Kellogg has done this.
• [3:34] - Paloma also explains why this strategy is important for their millennial employees.
• [7:14] - Paloma talks about the role that leaders play in implementing and maintaining these strategies. Paloma also shares a new initiative that aims to connect employees with their sustainable agriculture sources.
• [10:09] - Paloma believes that small organizations with leaders that value purpose can also embrace these strategies.
• [14:41] - Paloma shares how a commitment to purpose can go wrong.
• [16:35] - Paloma talks about the need for a clear commitment to the brand. She shares an example that involves Special K.
• [19:44] - Paloma reminds us that business need to work in partnership to address larger societal needs.
• [21:08] - The Lightning Round with Paloma Lopez

Your Resources:

Crucial Conversations: Tools for Talking When Stakes Are High - Kerry Patterson & Joseph Grenny

Positive Business Conference

Thanks for listening!

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Special thanks to Paloma for joining me this week. Until next time, take care!