"One of the qualities of leaders at all levels and at each stage of their careers is that they know who they are, their true values, and they do not compromise them for any reason." Brian Tracy, Foreword of Values, Inc. 

This week on Franchise Today co-hosts Stan Friedman and Paul Segreto welcome back to the show, Dina Dwyer-Owens, Co-Chair of The Dwyer Group, one of the world's largest franchise companies of trade service brands. Along with insight into her book, 'Values, Inc.', Dina shares The Dwyer Group's Code of Values and how the company follows the theme to Live RICH?  In addition, Dina discusses The Dwyer Group's new overarching brand - Neighborly - as a platform for its customers and another way to position its service brands and the values it follows?

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes, and is sponsored by FRM Solutions and Franchise Foundry.