Take The Leap

Leading with Your Values, Human-Centric Branding, and a Reminder to Rest


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Welcome to the 12th episode of Take the Leap's third season. In today’s episode, “Leading with Your Values, Human-Centric Branding, and a Reminder to Rest,” co-hosts Ashlan and Victoria debrief their conversation with Eliana Mendez and pull out the big themes that matter for entrepreneurs: leading with your values, showing up as your whole self, and choosing clients who actually get you. We discuss what it really means to run a values-led business, how authenticity shows up in branding and photography, and why we need to stop pretending we’re “just our business selves” online. 

Key Takeaways from the Episode: 

  • Why values matter so much in business and how Eliana’s values-first approach to photography and videography inspired a deeper look at what it means to live your values as an entrepreneur. 
  • The importance of showing the whole person, including your interests, quirks, and life outside of work, and how that helps attract the right clients and community. 
  • A gentle reminder that no matter when you’re listening to this episode, it might be a time to slow down, rest, and revisit your own values and capacity. 

If you’d like to listen to Eliana Mendez episode, you can find it at the links below: 

  • Apple Podcasts: https://podcasts.apple.com/us/podcast/human-centric-storytelling-with-photographer-and/id1735641469?i=1000740426562 
  • Spotify: https://open.spotify.com/episode/4MWp3lD6sRpBQWcF6Od5cW?si=1RycXSLKQ0GQoBSm7Htcnw 
  • YouTube: https://youtu.be/IabU-MeLTLg?si=xSaSwdG8dHIDXS31 

Host information:

  • Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
  • Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies

Connect with us:

  • On YouTube: https://www.youtube.com/@TaketheLeap-Today 
  • On Instagram: https://www.instagram.com/taketheleap_today 
  • Find Ashlan on Instagram & LinkedIn: 
    • https://www.instagram.com/ashbeanpdxmktg 
    • https://www.linkedin.com/in/ashlan-glazier-anderson 
  • Find Tory on Instagram & LinkedIn 
    • https://www.instagram.com/imaginemarketingstrategies 
    • https://www.linkedin.com/in/victoriaproppe 

The Course: 

The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.

Sign up here: https://www.taketheleap-today.com/the-course 

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Take The LeapBy Victoria Proppe & Ashlan Glazier-Anderson