This podcast is produced by The Lean Startup Conference, December 9 - 11, 2013 in San Francisco. Visit leanstartup.co for more information.

Speakers: Alistair Croll, Ben Yoskovitz

A key concept in Lean Startup is the Build-Measure-Learn loop. But what if you don’t know what to measure? All companies face challenges in determining useful metrics, but non-tech companies often have fewer benchmarks than their tech counterparts. In this free webcast, analytics experts Alistair Croll and Ben Yoskovitz will discuss practical approaches to the this problem. Their conversation will be followed by live Q&A with the webcast attendees, so come with your questions in mind.

This webcast is produced by The Lean Startup Conference, December 9 - 11 in San Francisco. Visit http://leanstartup.co/ for more information.