How familiar are you with the Facebook algorithm?

Eric Brinker is the Partner and Vice President of Experience (Marketing and Communications) of OTG Management, an award winning airport hospitality group. He’s an expert in using Facebook advertising to drive traffic and product sales.

In this episode, Eric shows us how he runs the frontend and backend of Facebook campaigns for OTG Management. He explains how to target your prospective customer and the campaign strategy that avoids overwhelming customers. He also walks us through how he tests landing pages to identify the highest converter.

This is the Lean Commerce Podcast.

In this episode, Eric teaches us:

How to get accurate data from landing page interactions without A/B testing

The strategy for a campaign that doesn’t overwhelm your target audience

How much to spend on Facebook ads and the ROI to expect

The spreadsheet he uses to keep track of his campaigns

“What if you developed more creative ads and then you can monitor, and tweak, and turn up the ads to your heart’s content?”

Connect with Eric:

Eric Brinker on LinkedIN

OTG Management

How familiar are you with the Facebook algorithm?

Eric Brinker is the Partner and Vice President of Experience (Marketing and Communications) of OTG Management, an award winning airport hospitality group. He’s an expert in using Facebook advertising to drive traffic and product sales.

In this episode, Eric shows us how he runs the frontend and backend of Facebook campaigns for OTG Management. He explains how to target your prospective customer and the campaign strategy that avoids overwhelming customers. He also walks us through how he tests landing pages to identify the highest converter.

This is the Lean Commerce Podcast.

In this episode, Eric teaches us:

How to get accurate data from landing page interactions without A/B testing

The strategy for a campaign that doesn’t overwhelm your target audience

How much to spend on Facebook ads and the ROI to expect

The spreadsheet he uses to keep track of his campaigns

“What if you developed more creative ads and then you can monitor, and tweak, and turn up the ads to your heart’s content?”

Connect with Eric:

Eric Brinker on LinkedIN

OTG Management

What’s the formula for a profitable Facebook advertisement?

Brian Meert is the CEO of AdvertiseMINT, the #1 advertising agency for Facebook, Instagram and Snapchat. He has devised a three step framework for running successful social media ads defined by objective, segments and creative.

In this episode Brian walks us through his approach to advertising an e-commerce product. He explains how to choose what platform to advertise on, the importance of dynamic product ads and how to close the bottom of your sales funnel. He also talks about the advantage agencies and startups have in today’s world and how to use online tools to grow your business.

This is the Lean Commerce Podcast.

In this episode, Brian teaches us:

How to bootstrap your first company if you don’t have investors

The three step framework Brian uses for testing e-commerce products

How to get initial data on an advertisement at the cheapest price

Where to advertise depending on the demographic of your target audience

“When I saw the first version of the Facebook advertising platform, I knew there was nowhere else to be.”

“Our parents didn’t have the opportunity that we have now, these online tools didn’t exist.”

Connect with Brian:

Brian on LinkedIN

AdvertiseMINT

What’s the formula for a profitable Facebook advertisement?

Brian Meert is the CEO of AdvertiseMINT, the #1 advertising agency for Facebook, Instagram and Snapchat. He has devised a three step framework for running successful social media ads defined by objective, segments and creative.

In this episode Brian walks us through his approach to advertising an e-commerce product. He explains how to choose what platform to advertise on, the importance of dynamic product ads and how to close the bottom of your sales funnel. He also talks about the advantage agencies and startups have in today’s world and how to use online tools to grow your business.

This is the Lean Commerce Podcast.

In this episode, Brian teaches us:

How to bootstrap your first company if you don’t have investors

The three step framework Brian uses for testing e-commerce products

How to get initial data on an advertisement at the cheapest price

Where to advertise depending on the demographic of your target audience

“When I saw the first version of the Facebook advertising platform, I knew there was nowhere else to be.”

“Our parents didn’t have the opportunity that we have now, these online tools didn’t exist.”

Connect with Brian:

Brian on LinkedIN

AdvertiseMINT

What makes for a profitable product?

Ivelin Demirov is the founder of RiverCleaner.com, a keyword research and optimization tool for Amazon sellers. Ivelin’s product experience has taught him, the products that sell are the ones that have been positioned well.

In this episode, Ivelin explains how to position a product to sell by using surveys to get inside of his prospective customer’s mind. He also talks about the mindset all successful entrepreneurs have, why you have to be passionate about your business and how to provide the highest level of customer support to your consumers.

This is the Lean Commerce Podcast.

In this episode, Ivelin teaches us:

How he established himself in the e-commerce world

Why passion trumps talent when building your online empire

How to use surveys to sell more products

The three steps of building a product that sells

The most efficient way to provide customer support

“People were willing to give up easy. If you are passionate about something you have a higher chance of success.”

“My idea generation is very simple. I have a calendar on the wall, every time I have something in my mind that could cause a problem, I write that down on the wall.”

Connect with Ivelin:

Ivelin’s Facebook Group

Ivelin’s Website

What makes for a profitable product?

Ivelin Demirov is the founder of RiverCleaner.com, a keyword research and optimization tool for Amazon sellers. Ivelin’s product experience has taught him, the products that sell are the ones that have been positioned well.

In this episode, Ivelin explains how to position a product to sell by using surveys to get inside of his prospective customer’s mind. He also talks about the mindset all successful entrepreneurs have, why you have to be passionate about your business and how to provide the highest level of customer support to your consumers.

This is the Lean Commerce Podcast.

In this episode, Ivelin teaches us:

How he established himself in the e-commerce world

Why passion trumps talent when building your online empire

How to use surveys to sell more products

The three steps of building a product that sells

The most efficient way to provide customer support

“People were willing to give up easy. If you are passionate about something you have a higher chance of success.”

“My idea generation is very simple. I have a calendar on the wall, every time I have something in my mind that could cause a problem, I write that down on the wall.”

Connect with Ivelin:

Ivelin’s Facebook Group

Ivelin’s Website