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Please find some links and notes from the 2 Regular Guys Podcast. Tune in to learn how to get your own business going via the lean start up method. We will talk side hustles, outsourcing and how you can start a successful business or expand your current business by focusing on the selling, marketing, and your website. We will have Vic Awtry from iPersonalyze on the show to discuss this with us. Vic had years of experience in the promotional products industry and also own a company production website, Facebook Stores and more for people with a great online designer for personalization.
Sponsored by: SGIA.org
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!
News * All American Manufacturing & Supply Founder Retires - All American Manufacturing & Supply announces the retirement of founder and CEO Peter Choi. The company says Choi’s retirement is effective immediately. More details can be found at Printwear.com* Nazdar SourceOne Promotes Rob Coleman to Vice President of Textile Business Unit - As vice president, Coleman provides leadership to the unit’s sales team in the United States and Mexico. “Rob has exemplary skills in sales and product management,” states Richard Bowles, president of Nazdar. “We are confident that Rob’s strong technical knowledge, sales management ability, and work ethic will contribute greatly to the continued success of our organization.”
Lean Start Up, Selling and Marketing Aaron: Let’s start off by talking about a lean start-up. What does a lean startup mean to you?Lean Startup methodology was proposed by Eric Ries in 2011. It is basically a scientific approach and a process for starting a business based on what Eric Ries calls 'validated learning',...said more simply.... getting customer feedback quickly on a business idea or product upfront and often.Today we will talk about lean startup methodology from the perspective of a digital printerToo many digital printer startups begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer. When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting. So when customers ultimately let you know.... through their indifference and the fact they a...