Leane is Marketing Director of Burts Potato Chips. Burts is a family run company that started 16 years ago with a vision to produce ‘natural flavoursome crisps’ by hand with only the best locally sourced ingredients. In this podcast Leanne talks about the company origins, its ethos and objectives and why that is still important to them today. She discusses their use of social media and shares her experience of why it is working for them and how they ensure it is a way of engaging and communicating with their customers and how important that two-way conversation builds better relationships that are especially valuable if something goes wrong.