How well do you know your customers beyond demographics? Do you find any commonalities or habits among your customers? What behaviors go with them as individuals? As we consume media at an increasing rate, you need to know your audience, their habits, and their favorite channels. With an extensive career in marketing, especially in media strategy, Mary Ann Pruitt is here to share some of her incredible marketing wisdom.

 

Top reasons to listen to the entire episode:

 

1. A good media buying strategy requires a long-term partner to audit, implement, and manage it.
2. Now is NOT the time to pull back. Investing in media buying is essential. Otherwise, you risk losing momentum.
3. Incorporate the media buying strategy into the overall short and long-term go-to-market strategy.

 

Full Show Notes Here!

 

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