Service companies are facing their biggest transformation since the internet boom. Greg and Justin talk about the cultural and technological shifts driving it, from AI tools and automation to changing customer comfort with digital experiences. The takeaway: every business leader should be exploring how to use technology to boost margins, delight customers, and stay ahead of disruption.

Big news! Decoder is becoming Leap to Scale. In this brief announcement, we talk about why the shift matters, what prompted the name change, and how our content is getting even more focused on helping service-firm operators grow sustainably. No fluff, just actionable steps to scale smarter.

How do you critique product design when you’re not a designer? In this episode of Decoder, we’re breaking down the art of design communication to help non-designers collaborate effectively with design teams. Sara Altenhoff sits down with Sourcetoad’s CEO Greg Ross-Munro and VP of UX Justin Davis to explore how to navigate design conversations and avoid the dreaded “it just doesn’t feel right” feedback trap.

Here’s what you’ll learn:

• How to express your design concerns clearly and constructively.
• Key principles and terms to help you describe “good” vs. “bad” design.
• Real-world tips for developing your sense of good design taste.

From understanding the “language” of design to recognizing successful digital products, this episode is packed with actionable insights for anyone involved in product development. Whether you’re a business owner, stakeholder, or simply curious about UX, this is your ultimate guide to mastering design critique.

🎧 Tune in now and subscribe for more behind-the-scenes insights into the world of digital product development!

In this episode, Sara Altenhoff is joined by Greg Ross-Munro and Nick DeMelas. The three discuss the most important things to consider when building software for education. 

Key Points Discussed:

• Interface Design: What special considerations should you make when designing software for learners of all ages? 
• Integrations in Educational Software: From LMS to rostering tools, integrations are a must for efficiency, scalability, and ease of use. 
• Compliance and Security: Which regulations should you be aware of when building software for education? How can you ensure student data is secure? 
•  Building AI into Education Systems: How is AI currently being used in education? Where is the future headed for enhancing learning experiences and outcomes with AI? 

Listen today to gain insights into building software and apps for education. Don't forget to subscribe and follow the Decoder Podcast for more valuable insights into the world of software development!

In this episode, Sara Altenhoff is joined by Justin Davis and Greg Ross-Munro. The three discuss the various approaches to building software, and the important considerations in choosing the right foundation for your application.

Key Points Discussed:

• Frameworks: Exploring the flexibility and control offered by frameworks, along with their customization and performance benefits.
• Content Management Systems (CMS): Understanding the ease of use, rapid deployment, and potential limitations in customization.
• Backend as a Service (BaaS): Examining the scalability and reduced backend overhead, as well as considerations around vendor lock-in.
• Customer Relationship Management (CRM) Systems: Highlighting the benefits of enhanced customer interaction, automation, and data analytics, alongside complexity and cost factors.

Listen today to gain insights into when to use these platforms and when it might be best to build from scratch. Don't forget to subscribe and follow the Decoder Podcast for more valuable insights into the world of software development!

In this episode, Sara Altenhoff is joined by Gregg Hilferding and Justin Davis. The three dive into how AI and human-centered design are transforming the financial services industry.

Key Points Discussed:

• Understanding Terms: Defining AI and human-centered design.
• AI in Financial Services: Advances in AI for personalized services, fraud detection, and user needs prediction.
• Human-Centered Design: Principles and processes tailored for financial products, focusing on user control, transparency, and accessibility.
• Tips & Takeaways: Advice for integrating AI and design, future trends, and recommended tools.

Listen today to learn how the convergence of AI and fintech is transforming the finance space. Don't forget to subscribe and follow Decoder Podcast for more insights in the world of software development! 

In this episode, Sara Altenhoff is joined by Justin Davis, VP of UX at Sourcetoad, and Greg Ross-Munro, CEO of Sourcetoad. The three discuss the huge potential for technology to shape and transform the strategies of PE firms. 

Key Takeaways: 

• Understanding PE Firms: Explanation of the goals of PE firms and the complexities of managing holding companies. 
• Value Growth through Operational Improvements: Learn how PE Firms can increase the value of their holdings through operational efficiencies. 
• Why Tech is Table Stakes: Exploration of why technology is the best way to implement operational efficiencies and increase the value of holding companies. 

Tune in today to hear actionable insights from fintech experts on increasing portfolio value through digital transformation. 

In this episode, host Sara Altenhoff is joined by Greg Ross-Munro, CEO of Sourcetoad, and Gregg "3G" Hilferding, VP of Delivery at Sourcetoad. They unpack how technology not only solves traditional challenges in franchising, but also sets the stage for unprecedented growth and consistency across various industries.

Key Takeaways:

• Understanding Franchises: Exploring the "hub and spoke" model across sectors, including a unique look at non-profits.
• Tech as a Problem Solver: How technology enforces standards and consistency, benefiting both franchisors and franchisees.
• Custom Software Development: Why tailored tech solutions are vital for protecting IP and streamlining processes.
• Implementing Tech Wisely: Strategies for introducing new technologies in a way that rewards and values franchisees.

Tune in for a deep dive into the transformative power of technology in franchising, offering actionable insights for franchisors, franchisees, and tech enthusiasts alike.

Click here to watch the video version of this episode on YouTube! 

In this episode, host Sara Altenhoff is joined by Greg Ross-Munro, CEO of Sourcetoad, and Justin Davis, VP of UX at Sourcetoad. 

They discuss a very important role in the world of digital product development: Product Management! 

Tune in to learn all about the basics of Product Management, including: 

• How Product Management differs from Project Management
• How Product Owners fit into Product Management
• How digital product management differs from traditional product management
• The phases of digital product management

Thinking about building an internal software development team for your software or app idea? There is so much to consider! 

In this episode, Sara Altenhoff is joined by Greg Ross-Munro and Gregg "3G" Hilferding to discuss the process of building an internal development team from scratch. Tune in to hear some real-world insight on who you should hire first, how to sustainably grow your team, and how to structure your leadership.