“Marty Drill joins the podcast to share the real story behind building Luminary, one of Australia’s most respected digital agencies.

We walk through its inception in 1999 and the evolution into a multi-office business spanning Australia and Indonesia.

We dive into the highs and lows of agency life, evolving market fit over time, pricing, new business, culture, leadership, and the realities of scaling teams internationally.

There’s a huge amount of insight in this episode for founders, agency leaders, and anyone building a business designed to last.”

Amanda has been recognised as one of the Top 15 Global Inspirational Product Women and a Leading Woman in Product in Australia — so she felt like the perfect person to kick off the series.

We chat through her journey across product leadership roles at Canva and Qantas, the key lessons she’s picked up along the way, and where she sees the space heading — particularly with the impact AI is starting to have.