I want you to be honest with me: every time you send an automated email to your customers who are subscribed to your newsletter, do you feel like you really understand who they are as a person?

Do you know their pain points, their aspirations, their wants & needs, their dreams, their problems or the reason why they’re interested in doing business with you?

Or are you okay with just knowing their “first name” (probably fake) or “last name” (most likely fake too) and calling it a day?

Because you know what?

I can tell you everything I know about automation and how to apply it in email marketing (abandoned cart recovery, upselling and cross-selling, for example).

I can send you the tips and tricks you need to use: what kind of emails to send, what subject to include, when to send the email -- we can discuss the best practices all day long.

Sure, I can teach you a painting technique…

But I can’t teach you how to be Picasso.