Matthew Pritchard is the US Digital Programs Director for AstraZeneca pharmaceuticals. He has led digital transformation for startups and well-established businesses for more than 20 years, including some of the most-known brands in the world. Over the course of his career, he has made use of cutting-edge technology to develop tailored, customer-focused campaigns that seamlessly fit into the broader marketing strategy. He continues to create game-changing solutions and is widely regarded as a pioneer in the digital industry. His talent and widespread reputation for digital leadership have earnt him profiles in multiple publications, including AdAge, Campaign Live, and The Drum. Matthew joins us in this episode to discuss the influence of technology on marketing, how to incorporate technology and educate about the effects it has on business, and how to encourage teams to embrace and leverage the change. To learn more about Matthew, you can connect with him via LinkedIn & Twitter. Find out more about Circus Street at www.circusstreet.com.