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In this episode, Mark breaks down how to turn Claude into a practical AI operating system for your business, without coding, complex tech, or a full AI team. He also explains the biggest mistakes people make with Claude, why dumping PDFs into AI can waste tokens, and how to decide which tasks to automate first.

If you want to use Claude AI for real business productivity, better decision-making, admin automation, client prep, daily briefs, and building your own AI stack, this episode gives you the foundation.

1:03 — Claude Chat, Coworker & Claude Code

2:05 — Claude Pro vs Max: Which Plan To Choose

3:30 — Layer 1: Account Personalisation & ChatGPT Memory

4:54 — Layer 2: Projects, RAG & Markdown Files

5:53 — Layer 3: Skills, Code Execution & Plug-Ins

6:42 — Layer 4: Connectors, MCPs & Business Tools

8:07 — Layer 5: Your AI Knowledge Base

11:01 — Haiku, Sonnet & Opus: Which Model To Use

12:19 — 3 Simple Claude Workflows Every Business Can Run

13:21 — What To Avoid When Building With AI

14:33 — The 4 Filters For Choosing AI Projects

15:55 — What’s Coming Next: Claude Coworker & Claude Code

Follow Mark Kentwell:

Instagram: https://www.instagram.com/mark_kentwell/

TikTok: https://www.tiktok.com/@mark_kentwell

LinkedIn: https://www.linkedin.com/in/markkentwell1/

Mark’s Businesses:

Presence Real Estate: https://presence.realestate/

Nexr: https://nexr.com.au/