In this episode, Grace Clark and Christine McQuilkin sit down with Jay Schwedelson, one of the top marketing experts in the US who is affectionately known as the “king of email.”  His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries.  Jay is the founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide.  Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.  Jay is also the founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually.  His podcast, “Do This, Not That!: For Marketers,” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in the entire country.  Through his agency, Outcome Media, his team executes over 40,000 marketing campaigns annually for many of the world’s most iconic and successful brands.  Jay has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and was inducted into the Hall of Fame at his alma mater, the University of Florida College of Journalism and Communications, in recognition of career excellence.

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