What's Working in Ecommerce

Learn to Manage Your Cash Flow from a Fractional CFO


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In this episode of "What's Working in E-commerce," Eagan Heath interviews Matt Putra, a fractional CFO for e-commerce companies. 

Matt shows how to measure and manage your cash flow using a calculator he created. He also shares ideas for ways to improve your cash flow and what to do with that additional cash.

You can find Matt's Cash Flow Calculator here: https://docs.google.com/spreadsheets/d/1Tx1hhAFBGOxYHHBPpbWR-BkOeL0PtDd8LHtLirje3CA/edit?usp=sharing 

For help with paid social, paid search, or email automation, check out Eagan's agency here: https://www.caravandigital.com/  

You can find Matt at: https://www.eightx.co/  https://www.linkedin.com/in/mattputra/  [email protected] 

Timestamps Title [00:00:08] Introduction and guest speaker introduction. This topic covers the introduction of the podcast episode and the introduction of the guest speaker, Matt Putra.

Title [00:00:39] Importance of cash flow in e-commerce. This topic discusses the significance of cash flow in direct-to-consumer e-commerce companies and the challenges they face due to upfront costs.

Title [00:02:30] Managing cash flow and inventory. This topic explores the importance of managing cash flow in relation to inventory costs and the potential impact on sales and profitability.

Title [00:09:12] Improving Cash Flow and Reducing Financing Needs Discussion on the benefits of shortening the cash flow cycle and how it can reduce stress and financing needs.

Title [00:10:36] Strategies to Improve Cash Flow Exploration of various strategies to improve cash flow, including increasing prices, increasing the number of orders, reducing costs, and optimizing inventory and payables.

Title [00:16:43] Case Study: Significant Cash Flow Improvement A case study highlighting the significant cash flow improvement achieved by implementing small changes and continuously making improvements over time.

Topic 1: Pre-sales and alternative revenue streams [00:18:51] Discussion on the possibility of implementing pre-sales, deposits, memberships, or other alternative revenue streams to generate cash flow faster.

Topic 2: Sharing an excellent calculator [00:19:26] Speaker 2 offers to share a calculator he has built over many years of experience to help businesses save money and get cash sooner.

Topic 3: Who can benefit from fractional CFO services [00:19:50] Speaker 2 explains that fractional CFO services are suitable for funded companies or those doing 2 million a year or more, and how they can help businesses grow and fix their financials.

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What's Working in EcommerceBy Eagan Heath