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Learn what to do when customers ignore your marketing.
Customers confound you? Can't seem to find them or get them to do what you want them to do?
Find out why customers do what they do when I chat with Bryan Eisenberg, author of Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing about how businesses can redefine how they communicate with their customers on Messages, Meaning and Money Radio with Sharon Sayler this Wednesday, August 8th at 1pm pacific / 4 pm eastern
Among a ton of other things I'm going to quiz Bryan about and together we will learn are…
Why many marketers are unprepared for today’s increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory.
How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandising, and customer relations.
And how his system called Persuasion Architecture® allows businesses to measure and optimize the return on investments for every discreet piece of that persuasive system.
About Bryan:
Bryan Eisenberg is the author of Waiting For Your Cat to Bark, as well as the author of Call to Action and Persuasive Online Copywriting and the New York Times, USA Today, and Wall Street Journal bestseller Call to Action. He is an inventor of Persuasion Architecture® and cofounder of Future Now, Inc., a New York City based consulting firm focused on helping clients persuade and convert their Web site’s traffic into leads, customers, and sales by applying Persuasion Architecture methodology and proven conversion rate optimization methods. Learn more about Bryan at http://www.bryaneisenberg.com/
About Sharon:
Your host for Messages, Meaning and Money Radio is Sharon Sayler, MBA, ACC, CEC and a Behavioral Communications Expert. She's driven to help professionals confidently communicate to achieve the level of influence and end results they want and deserve. As the founder of Competitive Edge Communications, Sharon works with a broad range of success subjects, all based in leadership, relationships, and communication. Her expertise is in verbal and nonverbal communication; gender and learning style communication differences; leadership, relationship and group dynamics; and conflict solutions. She is the author of 3 books, her latest is What Your Body Says (and how to master the message) published by John Wiley and Sons. Learn More about Sharon at http://SharonSayler.com
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Customers confound you? Can't seem to find them or get them to do what you want them to do?
Find out why customers do what they do when I chat with Bryan Eisenberg, author of Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing about how businesses can redefine how they communicate with their customers on Messages, Meaning and Money Radio with Sharon Sayler this Wednesday, August 8th at 1pm pacific / 4 pm eastern
Among a ton of other things I'm going to quiz Bryan about and together we will learn are…
Why many marketers are unprepared for today’s increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory.
How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandising, and customer relations.
And how his system called Persuasion Architecture® allows businesses to measure and optimize the return on investments for every discreet piece of that persuasive system.
About Bryan:
Bryan Eisenberg is the author of Waiting For Your Cat to Bark, as well as the author of Call to Action and Persuasive Online Copywriting and the New York Times, USA Today, and Wall Street Journal bestseller Call to Action. He is an inventor of Persuasion Architecture® and cofounder of Future Now, Inc., a New York City based consulting firm focused on helping clients persuade and convert their Web site’s traffic into leads, customers, and sales by applying Persuasion Architecture methodology and proven conversion rate optimization methods. Learn more about Bryan at http://www.bryaneisenberg.com/
About Sharon:
Your host for Messages, Meaning and Money Radio is Sharon Sayler, MBA, ACC, CEC and a Behavioral Communications Expert. She's driven to help professionals confidently communicate to achieve the level of influence and end results they want and deserve. As the founder of Competitive Edge Communications, Sharon works with a broad range of success subjects, all based in leadership, relationships, and communication. Her expertise is in verbal and nonverbal communication; gender and learning style communication differences; leadership, relationship and group dynamics; and conflict solutions. She is the author of 3 books, her latest is What Your Body Says (and how to master the message) published by John Wiley and Sons. Learn More about Sharon at http://SharonSayler.com