There is so much more to YouTube than putting on a well-beat face and hitting record to let your thoughts run wild. The more time and effort you put into planning and creating content for YouTube, the more growth you’ll see in the long run. Today, I’m sharing step by step how to start a successful Youtube channel for beginners in 2022!
Because the quality of your content is just as important as the quality of your video, so it’s vital to know how to plan and create quality content.
Let’s get started, shall we?
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How to start a successful Youtube channel for beginners
STEP 1. How to choose a YouTube niche
When planning content for a successful YouTube channel, it’s crucial to stay true to who you are. Take a moment to ask yourself questions so you can better understand yourself as a whole. This will help to guide you in the right direction.
If you’re multi-passionate, it can be easy to get carried away trying to create different types of content. But doing so without a clear plan in place can make your youtube channel content seem inconsistent. So auditing yourself is not a step you want to skip.
An important step of starting a YouTube channel is determining what niche you will be.
When figuring out your niche, think about what you want to be known for, what interests you, and what you can talk about often. I recommend narrowing down your niche to no more than 2 when you’re just starting off.
When I first started, I only focused on Beauty, and then as my audience grew, I expanded into home decor and lifestyle content. Your niche isn’t permanent, and as you evolve, your niche will change too, but for now, focus on one thing!
For example…
– When Amazon first started, they only sold books online.
– When Nike first started, they only sold athletic tennis shoes.
– When Oprah first started, she was known only for her tv show.
– When Dwayne johnson first started, he was known only as a wrestler on WWE (Do you smell what the Rock is cooking?! *raises left eyebrow*)
– When Will Smith first started, he was known only for rapping.
BUT they evolved.
It’s perfectly normal to grow eventually, but when you first start, focus on dominating one thing! If you want to become an influencer, then you have to focus on being known for something within a specific field.
Whatever niche you choose, make sure it aligns with your passions/expertise and that you will continue to be interested in it for years to come.
Questions to ask yourself to figure out your YouTube niche:
What are you passionate about?
What do you enjoy doing? What can you talk about all day? What is something that you feel connected to?
What do you advocate for?
What is something that you never get tired of doing or supporting? Body positivity, beauty, hair care, helping women online, writing, singing? What’s your thang, sis?
What are your gifts and talents?
You can take the things you’re passionate about and your abilities and mesh them together. In doing this, you’re sharing content that you’re passionate about while staying true to yourself. There’s no room for comparison here. There’s only one you.
Think of it this way, only Beyoncé can do Beyoncé, and only you can do you.
What’s your personality?
What part of your personality do you want to showcase through your videos?
Let your personality shine. Do you have a killer sense of humor? Is your positive personality contagious? What makes you, you? Don’t hold these things back. The world needs your sparkle. Your personality and character adds to the uniqueness of your content, and that can’t be replicated.
