An online presence is highly advantageous to one's academic reputation, whether it's for networking, research, content acquisition, or simply navigating the cloud. Maha Abed, Knowledge Advocate at Learning Transformations, provides an overview on how to use your online presence to your advantage, and which methods are worth considering and implementing. David Reid, Lecturer in the Department of Media and Communication, and project leader of the Learning Futures seed project To BYOD or not BYOD - that is the question!, gives insight into the avenues he's explored to build professional networks and promote his academic profile in the online world.