"A business creates a brand to communicate to current and potential customers who they are, what they represent, and what they can expect from them."

It's been five days since I last recorded a few minutes on this podcast. And It's due to something I figured I'd talk about since it's so relevant to what I just experienced.  

Processing and contemplating significant decisions takes a lot of time and energy, especially when they involve life decisions like taking a job opportunity, moving somewhere, committing to a large project, or task.  

I think it's common to underestimate how much mental energy and physical energy this takes.  Because of this, we have to sacrifice other areas of our lives where that energy was going before.  

After just going through deep contemplation about a work-life change, I realize more that I have to guard my time and energy relentlessly to stay on top of the priorities that I have decided are non-negotiable.  

Part of this is guarding my mental state so that I can apply the focus needed for my priorities.  A big reason I was not able to stay on top of my priorities is due to the energy and time it took to come to a decision.  

There's a quote I've come across a few times that stuck with me by Warren Buffet that says, "the difference between successful people and really successful people is that really successful people say no to almost everything."  

I try to remember the lesson of this quote, which I think is that the more focus we are on a singular thing, the more success we'll have with it.  

Without simplifying our actions and narrowing our focus, it's hard to make significant progress. If we scatter our focus and attention, it will limit our ability to make an impact on what we are trying to accomplish.  

I think this is why sometimes we often look-up to those that have a calling from a young age to a singular focus, like an athlete, comedian, actor, or medical prodigy.  The intersection of talent and passion for a singular creates greatness to a level we don't usually see. It's easy to envy this at times.  

The great thing is that we can learn from this and apply it to our own lives.  We can observe the practices and routines that it took to achieve the levels they are on.  I also thought that I should be grateful to recognize this for myself and realize I can make similar decisions and apply this same concept to areas of my life.  

Just because we don't have the talent to be a professional athlete or performer doesn't mean we can't find areas where we can be extremely competent in and find fulfilling.   

So I'll be working on my main priorities and limiting the distractions that are tempting at times, take away from the focus and attention needed to make progress.