In this inspiring conversation, I speak with Laura Köönikkä, founder and CEO of Confidants, about her journey between the art world and the business world. Laura shares how discovering art through her childhood nanny shaped her early understanding that art could be a career. Although she explored music and theatre growing up, she always knew she would not become an artist herself. Instead, her path led her to study art history and work on exhibitions, where she gained deep insight into how contemporary artists think and create. As a qualified coach working with musicians and creatives, Laura recognised how much the business world can learn from artists — especially their courage, resilience, and dedication to the creative process. We also talk about the importance of bringing people together and why real-life connection is essential for growth and learning. A warm and motivating conversation about creativity, leadership, and the powerful stories artists have to share. https://www.confidants.fi/about