In this week's Campaign Mode, we talk with Matt Arden the Head of Content and Media at the NBA 2K League. Matt talks about how nothing replaces 'the leg work of learning' when it comes to understanding how to engage with a platform and it's community. We hear about how the 2K league has pivoted during the pandemic and how they engage with brands and gamers alike. 
Say hi - hello@campaign-mode.com

In this week's Campaign Mode, we talk with Matt Arden the Head of Content and Media at the NBA 2K League. Matt talks about how nothing replaces 'the leg work of learning' when it comes to understanding how to engage with a platform and it's community. We hear about how the 2K league has pivoted during the pandemic and how they engage with brands and gamers alike. Say hi - hello@campaign-mode.com

In this week's Campaign Mode, we talk with Matt Arden the Head of Content and Media at the NBA 2K League. Matt talks about how nothing replaces 'the leg work of learning' when it comes to understanding how to engage with a platform and it's community. We hear about how the 2K league has pivoted during the pandemic and how they engage with brands and gamers alike.&nbsp;
Say hi - hello@campaign-mode.com

Learning from the NBA 2K League with the Head of Content & Media

Exploring the opportunities at the intersection of the marketing, innovation, and gaming worlds. 
Conversations and advice from leaders in the gaming and marketing eco-systems. 
We talk with the publishers, platforms, brands, and the gamers that turned their passion into a profession. 
As gaming continues to evolve into one of the world’s most dynamic industries, brands are increasingly looking to find an authentic role in that world. So that's where we start. 
Connect - hello@campaign-mode.com

Business

Marketing

Exploring the opportunities at the intersection of the marketing, innovation, and gaming worlds. Conversations and advice from leaders in the gaming and marketing eco-systems. We talk with the publishers, platforms, brands, and the gamers that turned their passion into a profession. As gaming continues to evolve into one of the world’s most dynamic industries, brands are increasingly looking to find an authentic role in that world. So that's where we start. Connect - hello@campaign-mode.com

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Learning from the NBA 2K League with the Head of Content & Media

Learning from the NBA 2K League with the Head of Content & Media