Campaign Mode

In this week's episode, Dan talks with Claire Weston, Global Director of Partnerships Marketing at Facebook. Claire is one of the leaders of Facebook's Gaming Partnerships team. They cover topics ranging from how Facebook is looking to give voice to underrepresented gamers, how they consider mental health to be a key component of bringing the best out of all communities, and what the near future might hold for both Facebook gaming and the broader gaming world.

In this episode, Dan welcomes Eli McCarrel back to the podcast. As a little refresher, Eli is the Director of Global Brand Partnerships at ESL gaming. He works with brands to help them play a meaningful role with the ESL in gamers' lives. Dan and Eli talk about how the Esports League has pivoted successfully during the pandemic and how one of their new partnerships is embracing cutting-edge tech to bring a new kind of festival to life. 

You can learn more about the ESL here - https://www.eslgaming.com/

You can learn even more about Dreamhack Beyond...here - https://esportsobserver.com/dreamhack-at-homer-experience/ 

Questions? Want to be a guest? You can reach Dan here - [email protected]

In this week's episode, we talk with the Futurist, Speaker, and Founder of M7 Innovations, Matt Maher. Matt has guided executive teams at Fortune 100 companies through the ever-changing media and technological landscapes. Matt specializes in artificial intelligence, augmented and virtual realities, the internet of things (IoT), and voice technology. He formerly served as VP of Innovation at Assembly, AdAge’s 2018 Agency of the Year, as well as Director of Content at Interpublic Group’s Initiative. He has given keynote presentations on innovation at CES, SXSW, Advertising Week.

More on M7 Innovations:  https://www.m7innovations.co

Connect with Campaign Mode:  [email protected]

This week we welcome Sara Wilson to the podcast. Sara is a journalist and the founder of SW Projects.

A swiss army knife of talent, prior to founding SW Projects, Sara ran lifestyle partnerships at Facebook & Instagram, served as an editor at The Huffington Post and Los Angeles magazine, and wrote for several leading publications, including The Economist, People magazine, and The Independent. 

She has been featured as an authority on digital strategy in Forbes, Women's Wear Daily, Vogue, Fast Company, Stylus’ State of Media 2020 report, at SXSW, and on the Girlboss Radio podcast. She has also written on the theme for the Harvard Business Review, AdAge, and Quartz. So she's more than qualified to talk about all things community and gaming with us!

Find Sara and her work on the following links

Website - swprojects.co

Linkedin - www.linkedin.com/in/saraewilson/

Twitter - www.twitter.com/wilsonspeaks

Instagram -  www.instagram.com/sarawilson

Digital Campfires - https://www.digitalcampfires.co/

HBR piece: https://hbr.org/2020/02/the-era-of-antisocial-social-media

Connect with us at Campaign Mode

Email - [email protected]

On this week's show, we talk with the Founder and CEO of Social Media Week, Toby Daniels. Toby is one of the world's most influential thought leaders in the social and conference platform space. Toby and Dan talk about how Social Media Week has successfully pivoted to an online experience, why the term social is broadening thanks to gaming and which Pheonix will rise from the ashes after the 2020 sh*t show has passed. There's also a little table-thumping to add to the excitement.

Connect with us at Campaign Mode - [email protected]

Check out the Social Media Week Plus platform - www.smw.plus/discover

In this episode, Dan talks with Amanda Davis, Associate Director of Gaming for the global ad agency, Grey. Amanda talks about her experience leading gaming for a big ad agency and her POV on how brands shouldn't be scared to find partners in the gaming space, and add value to that partnership. She also discusses her thoughts on the last few months of the year and how we may be in for an interesting last quarter. 

This week we speak with Gabe Groenendaal. Gabe is a recent graduate from one of the most prestigious gaming programs in the world, The Game Center at NYU Tisch School of the Arts. A Game Design major, he let's light in on magic as he discusses the program and his broader thinking on the future of the gaming industry. We talk about the opportunities for brands to partner in the very earliest of stages with developers, and how brands should think more like a game designer, and less like a business when it comes to reaching gamers. 

For more information on Campaign Mode or to just say hello, you can connect with us here - [email protected]

Hit Points is how Campaign Mode gets to the point. We take 3 minutes and breakdown how brands and the gaming industry should strategically work together. On this minisode, Dan Bennett talks about the 'legwork of learning' and how nothing can replace getting out there and getting involved with the game and community that you want your brand to be a part of. 

In this week's Campaign Mode, we talk with Matt Arden the Head of Content and Media at the NBA 2K League. Matt talks about how nothing replaces 'the leg work of learning' when it comes to understanding how to engage with a platform and it's community. We hear about how the 2K league has pivoted during the pandemic and how they engage with brands and gamers alike. 

Say hi - [email protected]

This week on the podcast we welcome Aaron Rutledge to the show. Aaron talks to us about his role on Apex Legends at Respawn Entertainment, and we discuss the brand opportunities that live in gaming's 'third place'.