This week we speak with Gabe Groenendaal. Gabe is a recent graduate from one of the most prestigious gaming programs in the world, The Game Center at NYU Tisch School of the Arts. A Game Design major, he let's light in on magic as he discusses the program and his broader thinking on the future of the gaming industry. We talk about the opportunities for brands to partner in the very earliest of stages with developers, and how brands should think more like a game designer, and less like a business when it comes to reaching gamers. 

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