Join us weekly as we explore the business of gaming and gaming for business. We’ll connect with the foremost leaders in the gaming space, the pioneering brands who broke in early, and the gamers who turned their passion into a profession. As gaming continues to evolve into one of the world’s most dynamic and quickly growing industries, brands are increasingly looking to find an authentic role in that world. Similarly, gamers are unlocking new opportunities for themselves. We'll talk about it all here on the Campaign Mode channel. Today we talk to Earl Patton the Chief Marketing Officer of Roc Nations gaming division, Unanimous Games. A pioneer in sports marketing before joining the gaming industry, Earl talks to us about everything from how he got started, to how he helped bring a certain LeBron James to the Cleveland Cavaliers and ultimately how he is helping Unanimous Games lead in the Esports and gaming world.