With Christina Rice, COO at Pyx Health

On this episode of the Intelligent Inbound Podcast, Jen and Christina talk about meeting customer needs, even—or perhaps—especially, in the midst of a pandemic.

Pyx Health offers patients a leading solution for loneliness and social isolation through technology and human connection. Today, they're offering both patients and healthcare providers an innovative and scalable solution to address this U.S. health epidemic.

As COO Christina Rice explains, most healthcare companies are actually quite traditional in their approach to marketing. In fact, there was a time when Pyx Health was too, sending out direct mailers and meeting with prospects at conferences to spread the word and nurture leads.

But as so many companies quickly discovered, COVID-19 turned that strategy on its head. With nowhere to gather in person, Pyx Health pivoted its efforts to a digital and inbound marketing strategy. Inbound marketing allowed the team to make data-informed decisions about its customer relations and future business ventures based on real-time results.

And the value hasn’t stopped there. In fact, as Christina describes, the marketing and sales teams at Pyx Health are now leveraging this captured data to make cohesive, collaborative decisions backed by evidence to strategize their next business moves as they continue to scale from the group up.

Listen in as Jen and Christina discuss:

• The impact of COVID-19: how to pivot according to industry trends (4:12)
• Leading with a fast-paced, high-growth mindset (6:14)
• “Clarity with kindness”: extending care to the most vulnerable health populations, especially in times of economic uncertainty (12:32)
• Creating synergy between sales and marketing teams (15:21)
• Using data as a universal language for trust and collaboration (20:33)
• Placing “inbound marketing on surround sound” (31:22)