We are experiencing an evolution as people shift their daily online activities from being primarily on public social media sites such as Twitter, Facebook, and LinkedIn to private communities such as those hosted on Slack and Discord. Not only is this because of growing mistrust in social media but these private communities also provide us the ability to be with others who share similar focus areas (think: Marketing Operations professionals).

To go deeper into this shift, I sat down with Christopher S. Penn, to talk about dark social, these velvet rope communities, measurement options, and which platforms are growing the fastest (Slack or Discord). 

After listening to the episode, make sure you connect with Chris:

Website: www.christopherspenn.com

And, if you enjoy learning about influencer marketing and dark social, please consider subscribing to the Influencer Impact newsletter and joining our community. Until next time!