There are several differences between B2C and B2B influencer marketing but one that never changes is the necessity of relationship building.

To explore this more, I chatted with Ryan Bares, Global Influencer Marketing Lead at IBM. Prior to IBM, Ryan worked at Google where he worked on the Google Maps team where he leveraged influencers to write reviews and updates to local places on Maps.

Learn about Ryan's experiences at IBM and Google and takeaways that you can apply to your influencer marketing programs.

Also, since we recorded this during the holiday season, you can also hear our predictions for 2023.

After listening to the episode, make sure you connect with Ryan:

And, if you enjoy learning about influencer marketing and private communities, please consider subscribing to the Influencer Impact newsletter. Until next time!

The types of influencers that brands partner with go beyond those celebrity or mega influencers that have, for example, published books or are keynote speakers at large conferences. There are several categories of influencers that brands should look to when building their campaigns.

To dive deeper into this, I sat down with Ashley Zeckman who is an 8-10 year B2B influencer marketing pro. Ashley is currently the Vice President of Strategy and Customer Success for North America at Onalytica, an influencer marketing platform.

Learn about how Ashley thinks about these different types of influencers, which aren’t the typical tiers such as nano, micro, macro, and celebrities.

After listening to the episode, make sure you connect with Ashley:

And, if you enjoy learning about influencer marketing and dark social, please consider joining our community. Until next time!

Brands need to increasingly focus on building long-term relationships with the influencers that they work with. While building and measuring campaigns that help to reinforce building these relationships, it can have a long-term positive impact for the brand. To understand different ways to build these relationships and examples of some of these benefits, I chatted with Lee Odden who is the CEO at TopRank Marketing, a full-service B2B agency. TopRank works with some of the most well-known B2B brands on building, launching, maintaining, and measuring influencer campaigns.

After listening to the episode, make sure you connect with Lee:

Website: https://www.toprankblog.com/

And, if you enjoy learning about influencer marketing and dark social, please consider subscribing to the Influencer Impact newsletter and joining our community. Until next time!

We are experiencing an evolution as people shift their daily online activities from being primarily on public social media sites such as Twitter, Facebook, and LinkedIn to private communities such as those hosted on Slack and Discord. Not only is this because of growing mistrust in social media but these private communities also provide us the ability to be with others who share similar focus areas (think: Marketing Operations professionals).

To go deeper into this shift, I sat down with Christopher S. Penn, to talk about dark social, these velvet rope communities, measurement options, and which platforms are growing the fastest (Slack or Discord). 

After listening to the episode, make sure you connect with Chris:

Website: www.christopherspenn.com

And, if you enjoy learning about influencer marketing and dark social, please consider subscribing to the Influencer Impact newsletter and joining our community. Until next time!

So often we focus on whether or not an individual is an influencer. We categorize them based on their reach, how many engagements they may have, and the types of conversations they're involved in. Don't worry, you're not alone, I do it too. For many of us, it's part of our daily jobs. But, what if we focused more on the "influence" side of influencer marketing instead? To explore this more, I chatted with my longtime buddy, Jason Falls. In this episode, not only do we discuss the influencer vs creator debate but also chat about the concept of influence marketing vs influencer marketing. 

After listening to this episode, make sure you connect with Jason: 

Website: jasonfalls.com