So often we focus on whether or not an individual is an influencer. We categorize them based on their reach, how many engagements they may have, and the types of conversations they're involved in. Don't worry, you're not alone, I do it too. For many of us, it's part of our daily jobs. But, what if we focused more on the "influence" side of influencer marketing instead? To explore this more, I chatted with my longtime buddy, Jason Falls. In this episode, not only do we discuss the influencer vs creator debate but also chat about the concept of influence marketing vs influencer marketing. 

After listening to this episode, make sure you connect with Jason: 

Website: jasonfalls.com