Brands need to increasingly focus on building long-term relationships with the influencers that they work with. While building and measuring campaigns that help to reinforce building these relationships, it can have a long-term positive impact for the brand. To understand different ways to build these relationships and examples of some of these benefits, I chatted with Lee Odden who is the CEO at TopRank Marketing, a full-service B2B agency. TopRank works with some of the most well-known B2B brands on building, launching, maintaining, and measuring influencer campaigns.

After listening to the episode, make sure you connect with Lee:

Website: https://www.toprankblog.com/

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