Learn from John Carlton the key components that make a great copywriter in the world today. John is most known for his impressive track record of success in copywriting and understanding human behavior. As always, Marketing Legends is ad-free, and this week's episode includes… 

• The story of how John Carlton first got into copywriting 
• Bucket lists – why everyone should have one 
• How to make a great headline 
• Adapting to the world of AI as a copywriter 
• What is the most important thing in becoming a standout copywriter 

In less than an hour, hear John’s personal story and the values he adopted along the way that have helped him become one of the most renowned copywriters in the world. Buckle up for this episode as John Carlton drops knowledge bombs for an entire hour.