Learning to fall and preparing for failure is just as important as making for success. The path to success is laden with many, many rocks and fall you will. Learning how to fall with minimal impact and how you can get up and recover fast enough determines your success.

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Rajesh Soundararajan is an entrepreneur and co-founder of Futureshift Consulting, a boutique consulting outfit that helps organizations chart their business, marketing, and technology strategies that generate demand, drive predictable revenue, and achieve impactful outcomes.

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