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In this episode of Asked and Answered by Soul, Jennifer Urezzio and Clare Hefferren, branding expert and founder of Callosum, discuss how to use intuition and spirit to lead, but also be able to prove that with analytics and data. It’s very important to create space to pause, listen and acknowledge what speaks to you – it’s the deep stuff that lights you up.
Join us here as Jennifer and Clare share that you have it all within you. It’s okay to lead with your body and spirit, and have a conversation with yourself about being instead of just doing. Find time to turn the gathering of information off, get quiet, and pay attention to your intuition, which can provide you with profound opportunities.
You can learn more about Clare at GoCallosum.com.
About Clare
Clare Hefferren, Founder and President of Callosum, puts 30 years of marketing experience to work at Callosum. She began her career in graphic design and rose quickly to the position of creative director, working for marketing communications and dot-com companies in Chicago, Vail, Colorado, and San Francisco. In the late 1990s, she relocated to Venice Beach, California to become creative director of Homestore.com where her responsibilities included brand consistency following the acquisition of move.com. Drawn to L.A.’s apparel industry, Clare shifted her creative insights to fashion. As a senior brand manager at Putnam Sourcing Group in 2004, she guided 17 national accessory accounts. In 2005 Clare became design director for CellKeeper™ where she established the product in domestic and international markets.
The culmination of these interests and skills inspired Clare to develop and launch Callosum in 2005, a purpose-driven brand strategy firm for the outdoor industry.
Equally comfortable in the backcountry and boardroom, she’s committed to doing business for good - people, planet, profit.
Clare holds a bachelor’s degree in sociology from Wittenberg University and a Professional Designate AA in merchandise product development from the Fashion Institute of Design and Merchandising. Her scholarly recognitions include membership in the Phi Theta Kappa Honor Society, a 2003 Product Development Award, and valedictorian honors. Clare has been featured on television and in publications around the country. While based in Vail, Colorado since 2010, she travels nationally for client projects and public speaking engagements. Away from the desk, you’re likely to find her on the trails as she’s a sophisticated tomboy.
The Asked and Answered by Soul podcast is dedicated to helping you understand that your Soul is the answer. If you are interested in learning more about the answers of your Soul, you can secure your free sacred practice tool here: https://www.soullanguage.us/sacredpractice/.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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In this episode of Asked and Answered by Soul, Jennifer Urezzio and Clare Hefferren, branding expert and founder of Callosum, discuss how to use intuition and spirit to lead, but also be able to prove that with analytics and data. It’s very important to create space to pause, listen and acknowledge what speaks to you – it’s the deep stuff that lights you up.
Join us here as Jennifer and Clare share that you have it all within you. It’s okay to lead with your body and spirit, and have a conversation with yourself about being instead of just doing. Find time to turn the gathering of information off, get quiet, and pay attention to your intuition, which can provide you with profound opportunities.
You can learn more about Clare at GoCallosum.com.
About Clare
Clare Hefferren, Founder and President of Callosum, puts 30 years of marketing experience to work at Callosum. She began her career in graphic design and rose quickly to the position of creative director, working for marketing communications and dot-com companies in Chicago, Vail, Colorado, and San Francisco. In the late 1990s, she relocated to Venice Beach, California to become creative director of Homestore.com where her responsibilities included brand consistency following the acquisition of move.com. Drawn to L.A.’s apparel industry, Clare shifted her creative insights to fashion. As a senior brand manager at Putnam Sourcing Group in 2004, she guided 17 national accessory accounts. In 2005 Clare became design director for CellKeeper™ where she established the product in domestic and international markets.
The culmination of these interests and skills inspired Clare to develop and launch Callosum in 2005, a purpose-driven brand strategy firm for the outdoor industry.
Equally comfortable in the backcountry and boardroom, she’s committed to doing business for good - people, planet, profit.
Clare holds a bachelor’s degree in sociology from Wittenberg University and a Professional Designate AA in merchandise product development from the Fashion Institute of Design and Merchandising. Her scholarly recognitions include membership in the Phi Theta Kappa Honor Society, a 2003 Product Development Award, and valedictorian honors. Clare has been featured on television and in publications around the country. While based in Vail, Colorado since 2010, she travels nationally for client projects and public speaking engagements. Away from the desk, you’re likely to find her on the trails as she’s a sophisticated tomboy.
The Asked and Answered by Soul podcast is dedicated to helping you understand that your Soul is the answer. If you are interested in learning more about the answers of your Soul, you can secure your free sacred practice tool here: https://www.soullanguage.us/sacredpractice/.
Learn more about your ad choices. Visit megaphone.fm/adchoices