Clever Copy Chats

Learning to love LinkedIn with Rebecca Cofrancesco (Chat)


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Why the 'boring' social media platform is a copywriter's best friend

LinkedIn; it gives most people the absolute heebie-jeebies.

It has a reputation for being the most boring social media platform, and so many of us hide on Facebook, on Instagram; anywhere, but having to show up on LinkedIn.

But the truth is, as a copywriter, it's probably a pretty good source of jobs.

So, how do we show up on LinkedIn, become a content creator, a content curator, and a content commenter, and actually have some fun and win some clients?

Today we're going to explain all that and more.

Tune in to learn:

  • Beck's past jobs leading to copywriting
  • How she settled into financial services and tech as her niche
  • Why LinkedIn is so important for copywriters
  • Beck's 3 top tips to getting more out of LinkedIn
  • Beck's worst copywriting career fail
  • Beck's number one favourite writing tool
  • How she achieved copywriting success
  • How she achieves a healthy work/life balance
  • Beck's top copywriting tips

Useful resources:

  • Grab her Ultimate Guide to Stand Out on LinkedIn
  • Read her blog on how Copywriters can get more clients on LinkedIn
  • LinkedIn Marketing Solutions
  • Copy tool: Word Hippo

Head to episode notes

Freebies:

  1. Free webinar: Your first month as a copywriter

  2. Free rates guide

Membership: Join now

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Clever Copy ChatsBy Kate Toon

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