Learning With Lowell

In this insightful interview, Anya Chin, founder and CEO of Taelor, shares her journey of creating an AI-driven fashion rental service for men. She discusses her background in tech, including roles at Facebook, eBay, and McDonald's, which influenced her approach to product development and customer engagement. Anya explains how Taelor was founded to solve a common problem for busy professionals who want to look stylish without the hassle of shopping or laundry.

She elaborates on the importance of validating hypotheses early on, her approach to MVP (Minimum Viable Product) testing, and the power of combining AI with human stylists. Anya also dives into customer discovery, the challenges of product-market fit, and her unique approach to supplier partnerships. Through anecdotes about resilience and leveraging her past experiences, she offers valuable insights for aspiring entrepreneurs.

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Give the gift of time and confidence!Taelor Gift Card: https://taelor.style/products/menswear-rental-gift-card?utm_source=podcast&utm_medium=podman&utm_campaign=lowell🎁.png 10% off gift card with code: LowellGift10

LINKSSpotify: https://open.spotify.com/show/66eFLHQclKe5p3bMXsCTRHRSS: https://www.learningwithlowell.com/feed/podcast/Youtube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-QKick: https://kick.com/learninglowellTwitch: https://www.twitch.tv/learninglowellWebsite: https://www.learningwithlowell.com

Anya Cheng links:https://www.linkedin.com/in/anyacheng/https://taelor.style/

Timestamps:0:00 - Introduction0:13 - Anya's Background1:06 - Personal Connection to Taelor's Concept1:40 - Starting Taelor: Initial Hypotheses and Validation2:36 - Validating Demand Through MVP4:07 - Manual Approach to Early Product Development5:00 - Defining MVP and Hypotheses5:34 - Developing Customer Understanding Through Quiz and Feedback7:02 - Human vs. AI Styling and Customer Feedback8:05 - Market Segmentation and Customer Targeting9:17 - The Value of AI Stylists and Renting Over Buying10:21 - Customer Interview Techniques11:56 - Product Market Fit and Customer Retention13:42 - Avoiding Pitfalls: Knowing When to Pivot15:57 - Defining True Product Market Fit17:03 - Evolving Audience and Business Model19:05 - Supplier Relationships and Data Monetization21:31 - Marketplace Ecosystem Model23:46 - Building a Brand and Expanding Supplier Partnerships27:06 - Learning and Staying Informed28:21 - Teaching as a Form of Learning31:16 - Importance of Helping Others in Networking34:10 - Networking at Conferences36:12 - Focus Areas for Taelor in Late 2024 and 202539:07 - Building Confidence for Customers41:47 - Applying Past Experiences in Product Development44:02 - Recommended Books and Learning Resources45:47 - AI Trends and Future Directions47:03 - Getting Media Coverage50:10 - Incremental Progress and Persistence51:01 - Favorite Chicago Restaurants52:09 - Call to Action: How Listeners Can Help Taelor54:35 - Closing Remarks

aistartup #menfashion #ai

In this episode, we're joined by David from Echoplex Media, a seasoned podcaster and streamer with over a decade of experience delving into the intricate world of cults, conspiracy communities, and online influence campaigns. David is an expert in identifying patterns of deception rather than just debunking individual claims, making him a compelling voice on how these groups operate and influence the digital landscape. If you're curious about the hidden tactics used by these groups or want to understand the broader impact of online influence campaigns, this conversation is one you won't want to miss.

PODCAST INFO:The Learning With Lowell show is a series for the everyday mammal. In this show we’ll learn about leadership, science, and people building their change into the world. The goal is to dig deeply into people who most of us wouldn’t normally ever get to hear. The Host of the show – Lowell Thompson- is a lifelong autodidact, serial problem solver, and founder of startups.

LINKSSpotify: https://open.spotify.com/show/66eFLHQclKe5p3bMXsCTRHRSS: https://www.learningwithlowell.com/feed/podcast/Youtube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-QKick: https://kick.com/learninglowellTwitch: https://www.twitch.tv/learninglowellWebsite: https://www.learningwithlowell.com

David linkshttps://www.echoplexmedia.com/new-blog/2024/03/01/cult-activismtwitch.tv/echoplexmediadiscord.me/echoplex (anyone can join my public discord)echoplexmedia.comtwitter.com/mistahbuhau

cults #scientology #control

In this episode of the Learning with Lowell podcast, host Lowell Thompson welcomes Olivia Lesslar and Alexander Layendecker, two experts in the fields of space life sciences and medicine. The discussion delves into the challenges and innovations surrounding human health and reproduction in space. Topics covered include the impacts of microgravity and radiation on human physiology, the intersection of longevity research with space sciences, and the potential for space research to address earthly health issues. The conversation also explores cutting-edge advancements in quantum medicine, neuroplasticity, and the role of light and electromagnetism in healing. The episode provides insights into the upcoming symposium on human reproduction in space and emphasizes the importance of holistic approaches to health, both on Earth and in space.

PODCAST INFO:The Learning With Lowell show is a series for the everyday mammal. In this show we’ll learn about leadership, science, and people building their change into the world. The goal is to dig deeply into people who most of us wouldn’t normally ever get to hear. The Host of the show – Lowell Thompson- is a lifelong autodidact, serial problem solver, and founder of startups.

LINKSSpotify: https://open.spotify.com/show/66eFLHQclKe5p3bMXsCTRHRSS: https://www.learningwithlowell.com/feed/podcast/Youtube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-QYoutube clips: https://www.youtube.com/channel/UC-B5x371AzTGgK-_q3U_KfAWebsite: https://www.learningwithlowell.com

Dr. Olivia Lesslar and Dr.Alexander Layendecker linkshttps://www.linkedin.com/in/drolivialesslar/https://www.drolivialesslar.com/https://www.asri.space/

Timestamps00:00 - Introduction and Importance of Subscribing01:00 - Guest Introductions: Olivia and Alex's Backgrounds04:00 - Discussion on Space Life Sciences and Research07:30 - Challenges and Risks of Human Reproduction in Space12:00 - Health Impacts of Microgravity and Radiation16:00 - Overlapping Research in Longevity and Space Sciences19:30 - Environmental Factors and Human Health24:00 - Importance of Sleep and Brain Health28:00 - The Effects of Breathing and Stress on Health33:00 - Rehabilitation and Healing Strategies for Brain Injuries38:00 - Advancements in Quantum Medicine and Mitochondrial Health43:30 - The Intersection of Light, Electromagnetism, and Healing49:00 - Legacy Sciences and Azri's Mission53:00 - Future of Space Travel and Human Adaptation57:00 - The Psychological and Social Impact of Space Exploration1:02:00 - Addressing Challenges on Earth Through Space Research1:07:30 - Symposium on Human Reproduction in Space1:11:00 - Impact of Space Research on Earthly Issues1:15:00 - Audience Engagement and Future Directions1:18:00 - Questions about Human Behavior and Health in Space1:22:00 - Intersection of Historical Perspectives and Modern Issues1:27:00 - Personal Insights and Anecdotes from Olivia and Alex1:32:00 - Final Thoughts on Space Exploration and Its Benefits1:36:00 - Historical and Personal Reflections on War and Conflict1:40:00 - Reflections on Public Perceptions and Social Media's Impact1:44:00 - Ethical Considerations and the Role of Science in Society1:48:00 - Future Projects and Research Initiatives1:52:00 - Engaging the Public and Building Awareness

longevity #reproduction #space

Mindbloom is a mental health and wellbeing company helping people achieve personal and clinical breakthroughs with at-home, clinician-prescribed psychedelic therapies.

Mike Petegorsky is the Chief Strategy Officer at Mindbloom. Michael was previously a commercial and IP case litigator for Fortune 50 companies at NYC firms Akin Gump and Ropes & Gray. Michael was named One to Watch by Best Lawyers in America and is a charter member of TechGC, an invitation-only community for General Counsels of venture backed high growth startups. He received his J.D. from Fordham University School of Law and B.A. from the University of Pennsylvania.

Other psychedelics episodes to check outBrom Rector - psychedelic investor: https://youtu.be/XX5QlHbDHBsDr. Jacob Aday - psychedelic researcher: https://youtu.be/8JUS92TvGroDr. Joseph Zamaria - board-certified psychologist : https://youtu.be/JjpZ2Eqw2XUSam Believe - ayahuasca psychedelic retreat: https://youtu.be/1JOmSVheiBwDr. Parker Kelley - psychoimmunology, biomedical sciences, psychedelics: https://youtu.be/1M-tN4cnM3Y

PODCAST INFO:The Learning With Lowell show is a series for the everyday mammal. In this show we’ll learn about leadership, science, and people building their change into the world. The goal is to dig deeply into people who most of us wouldn’t normally ever get to hear. The Host of the show – Lowell Thompson- is a lifelong autodidact, serial problem solver, and founder of startups.

LINKSSpotify: https://open.spotify.com/show/66eFLHQclKe5p3bMXsCTRHRSS: https://www.learningwithlowell.com/feed/podcast/Youtube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-QYoutube clips: https://www.youtube.com/channel/UC-B5x371AzTGgK-_q3U_KfAWebsite: https://www.learningwithlowell.com

Mike Petegorsky linkshttps://www.mindbloom.com/https://www.linkedin.com/in/michael-petegorsky-41059614/

Timestamps00:00 Start / introducing Mike Petegorsky and mindbloom leading business offering at-home ketamine therapy01:32 Mike Petegorsky’s journey from IP fortune 50 lawyer to Mindbloom04:30 USA SSRI capital of the world05:30 Mental health professionals need better resources to help06:30 Ketamine vs SSRIs vs just therapy09:30 Withdrawal and ketamine10:24 why Mike Petegorsky used ketamine / Mindbloom’s ketamine protocol13:00 Mike Petegorsky’s first ketamine experience17:40 Psychedelics and ketamine therapy / Mike Petegorsky’s core belief19:10 Meditation giving more anxiety vs after ketamine therapy20:25 sam harris meditation app21:30 Lowell’s experience in the hospital23:30 “Bad” experiences with Ketamine and provider fails / what ketamine feels like27:30 Mindbloom therapy explained28:30 Mike Petegorsky’s IP background applied Mindbloom / Patents in psychedelics33:30 Mindbloom developing IP38:15 Mindbloom ketamine therapy cost40:50 Mindbloom telemedicine benefits / anxiety, PTSD, convenience42:20 VFW partnership to help veterans with anxiety, depression, and PTSD45:00 Mike Petegorsky path to Congress / telemedicine / psychedelics50:41 Mike Petegorsky’s process to get Congress to take his meetings53:30 Mindbloom Not outsourcing core competency / how to high level network57:20 Psychedelics vs other therapies to help people59:24 Cold Emails / Cold out reach / People want to help01:02:30 Respecting people’s time01:03:45 Mindbloom & 15 Commitments of Conscious Leadership01:06:18 MDMA’s FDA federal approval drama explained01:08:50 FDA committee wrong on all counts / Effectiveness and safety01:16:22 Placebo vs control group01:16:50 Why Mike Petegorsky believes the FDA is going to approve anyway01:18:30 People need MDMA now / safety explained01:26:40 Bias in the FDA committee against psychedelics01:30:40 Potential for bias and undue influence01:32:43 Why FDA will over rule FDA committee01:33:35 Mindbloom future psychedelic therapies / Dr. Joe Zamaria question01:36:18 Mindbloom focus vs doing too much at once01:38:00 MDMA truck / buses and law response01:40:20 “If you will it,

Kim takes you to the next level of health and performance without the standard prescription of hours of cardio or chicken and broccoli.With laser focus on what has been proven to work for improved performance, sleep, cognitive function, metabolic health and stress levels, you will get maximum results with minimum effort. Work smarter, not harder to make your body look and perform the way you intend it to.The Fabulous in 15 approach is a minimalist protocol that takes you from stressed and tired to vibrant and energetic in the shortest possible amount of time.

Check out these other great views as well:Interview with Aubrey De Grey: https://youtu.be/DHvoPlcWwg4Interview with George Church: https://youtu.be/yNplpykf0B4Interview with Lisa Fabiny-Kiser: https://youtu.be/bE5jEGE5-OMInterview with Matt Kaeberlein: https://youtu.be/9QJ_ak3a05QInterview with Nir Barzilai : https://youtu.be/LuOAShcjOt0Interview with Michael Levin : https://youtu.be/5XvDdbYzwf8.

PODCAST INFO:The Learning With Lowell show is a series for the everyday mammal. In this show we’ll learn about leadership, science, and people building their change into the world. The goal is to dig deeply into people who most of us wouldn’t normally ever get to hear. The Host of the show – Lowell Thompson- is a lifelong autodidact, serial problem solver, and founder of startups.

LINKSSpotify: https://open.spotify.com/show/66eFLHQclKe5p3bMXsCTRHRSS: https://www.learningwithlowell.com/feed/podcast/Youtube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-QYoutube clips: https://www.youtube.com/channel/UC-B5x371AzTGgK-_q3U_KfAWebsite: https://www.learningwithlowell.com

Kim rahir linkshttps://kimrahir.com/https://www.linkedin.com/in/kim-rahir/?originalSubdomain=eshttps://www.instagram.com/kim.rahir/?hl=en

Timestamps / chapters00:00 Start00:05 Kim Rahir00:50 Accomplishments after MS diagnosis / Olympic weight lifting02:04 Olympic weight lifting03:00 Deadlift04:30 Powerlifting07:55 Mike Tyson, Adversity and training10:10 Rejuvenating after training13:00 Getting through lack of motivations / 5 minute rule16:55 Only 5 minutes19:15 Lifelong learning24:20 Wheelchair to power lifting29:40 MS32:55 202434:55 Dream number36:55 Meditation / mindfulness39:00 Learn mediation / headspace41:45 Strength training43:40 Weeks until getting better45:55 Train to failure48:00 Health and energy focused49:30 Time intensity52:40 Diet / food!54:55 Family dinners and not over eating57:55 Celebrities / interesting meals01:01:45 Community01:05:10 Saying what you want01:08:55 how to get family on board01:11:30 Women vs men advantages and disadvantages01:13:10 Adversity01:14:30 Self Advocacy / MS diagnosis01:22:00 Post having kids01:23:55 One thing you can do right now01:24:55 Her Clients01:25:40 Thank you for all the fish

weightlifting #multiplesclerosis #olympicweightlifting

“My long-term goal is to model the pathways involved in human aging in order to develop therapeutic interventions. I organize an annual aging conference in the Midwestern United States with the dual goal of promoting the aging as an adaptation theory and promoting the aging as a disease mindset. The conference website is curing-aging.com.”

Check out these other great views as well:Interview with Aubrey De Grey: https://youtu.be/DHvoPlcWwg4Interview with George Church: https://youtu.be/yNplpykf0B4Interview with Lisa Fabiny-Kiser: https://youtu.be/bE5jEGE5-OMInterview with Matt Kaeberlein: https://youtu.be/9QJ_ak3a05QInterview with Nir Barzilai : https://youtu.be/LuOAShcjOt0Interview with Michael Levin : https://youtu.be/5XvDdbYzwf8.

PODCAST INFO:The Learning With Lowell show is a series for the everyday mammal. In this show we’ll learn about leadership, science, and people building their change into the world. The goal is to dig deeply into people who most of us wouldn’t normally ever get to hear. The Host of the show – Lowell Thompson- is a lifelong autodidact, serial problem solver, and founder of startups.

LINKSSpotify: https://open.spotify.com/show/66eFLHQclKe5p3bMXsCTRHRSS: https://www.learningwithlowell.com/feed/podcast/Youtube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-QYoutube clips: https://www.youtube.com/channel/UC-B5x371AzTGgK-_q3U_KfAWebsite: https://www.learningwithlowell.com

David Katz linkshttps://www.linkedin.com/in/davidwarrenkatz/https://www.youtube.com/watch?v=zhbOo_INMwg&t=65s&ab_channel=CuringAginghttps://www.curing-aging.com/

Timestamps00:00 start00:20 Programed aging hypothesis explained01:20 Michael Levin / bioelectricity02:15 Telomerase / concerns around copies of copies04:15 Ability for immortality in animals04:44 Immortal jellyfish06:02 Butterfly brains06:40 Programmed aging in practice for therapies07:16 FDA aging as a disease08:33 Curing aging objectionable09:15 We need to work against our bodies10:18 Fasting / Michael Rae / Caloric restriction11:55 Highly against Richard Dawkins selfish gene and ideas around evolution13:20 Start of slides13:50 Why do we age / David’s argument18:20 Different types of aging23:20 Induce damage to test hypothesis25:10 David St Clair work26:20 Evolution has consistently selected for aging29:20 Aging and cancer30:00 exponential population growth31:00 Evolution as an ecological thing32:00 Animals getting bigger and smaller on small island / evolution as multivariable equation35:11 Mole Rats and rats36:25 people who get castrated live longer37:22 Bryan Johnson / interfering with body38:00 Testosterone / women live longer39:22 Mechanism of the body working against itself40:15 Easy interventions / keeping track of time for puberty, death, etc44:30 Squirrels having a year long internal clock46:00 Uniform life events / aging clock / evidence that convinces people50:50 ATF4 Pathway / muscle mass52:00 Not even trying to make therapies ATF454:40 Developing therapies against the body55:30 VCs at conference56:10 Exploring this hypothesis58:40 Tricking body to “think” it’s younger59:10 Aubrey De Grey like hallmarks of aging clock1:00:00 Epigenetic clocks / biologic clocks01:01:30 Disrupting dreams / sleep01:02:50 Sleep affecting aging01:04:08 People who stop sleeping die within a number of weeks01:04:40 Does the biological clock have state and turning it back01:10:20 Steel man argument against the Programed aging hypothesis01:10:55 A good case for the clock / time of day, year, and stage of year01:13:00 Dolphins and sleep01:13:30 Target therapy with this theory01:15:40 Children's hospital01:16:05 Kids better able to fight off cancer / medicine divided01:17:11 PhD Tensor decomposition presentation / fundamental relationship of matrices01:18:40 implications and pushback for the tensor decomposition01:19:30 What are the trade offs / stop measuring algorithms based off complexity01:21:18 Real life example / chromosomes01:24:30 SENS and the human genome li...

Dr. Peter Lidsky posits that aging is not merely a process of accumulating damages, as commonly believed, but rather a programmed adaptation akin to a part of the immune system. His hypothesis suggests that aging evolved to eliminate older individuals who might be susceptible to severe chronic diseases.

Check out these other great views as well:Interview with Aubrey De Grey: https://youtu.be/DHvoPlcWwg4Interview with George Church: https://youtu.be/yNplpykf0B4Interview with Lisa Fabiny-Kiser: https://youtu.be/bE5jEGE5-OMInterview with Matt Kaeberlein: https://youtu.be/9QJ_ak3a05QInterview with Nir Barzilai : https://youtu.be/LuOAShcjOt0Interview with Michael Levin : https://youtu.be/5XvDdbYzwf8

About the showThe Learning With Lowell show is a series for the everyday mammal. In this show we’ll learn about leadership, science, and people building their change into the world. The goal is to dig deeply into people who most of us wouldn’t normally ever get to hear. The Host of the show – Lowell Thompson- is a lifelong autodidact, serial problem solver, and founder of startups.

Learning with lowell linksYoutube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-QYoutube clips:https://www.youtube.com/channel/UC-B5x371AzTGgK-_q3U_KfAWebsite: https://www.learningwithlowell.com/

Peter Lidsky linkshttps://twitter.com/LidskyPeterhttps://www.linkedin.com/in/peter-lidsky-71997540

Timestamps00:00 Start00:10 who is Peter Lidsky / research / longevity01:30 Academia differences04:20 Aging explained and the Squirrel test07:20 Pathogen control hypothesis15:50 Lifespans different organisms (fanq)17:55 Natural experiments to prove/disprove (fanq)24:30 Implications of Theory of aging25:00 Senescent cells31:32 Therapeutics / interventions from his research33:00 Implications of his theory37:50 Limits of aging40:10 What do people need to see to believe his theory44:30 Show him the drug that is better than rapamycin46:40 Data sharing / organization to push forward48:50 What is slowing aging research49:50 Pleiotropic genes / aging52:00 Research at Hong Kong52:40 Focus of future research53:55 Devices for research56:00 Bryan Johnson Blueprint59:20 People to follow01:00:00 place to stay up to date01:01:30 Thanks for all the fish

longevity #aging #agingresearch

“Dr. Admasu earned his PhD in Biochemistry from national university of Singapore. In his PhD work he investigated interactions between lifespan extending drugs with the aim of engineering synergistic benefits in C. elegans. Dr. Admasu is currently a research fellow at SENS Research Foundation. His research focus on isolation and characterization of secondary senescent cells using surface markers and identification of novel approaches to ablate multiple types of senescent cells. He recently identified a novel senolytic approach to kill multiple types of senescent cells.Source: https://www.sens.org/endingagingforum-2022/

About the showThe Learning With Lowell show is a series for the everyday mammal. In this show we’ll learn about leadership, science, and people building their change into the world. The goal is to dig deeply into people who most of us wouldn’t normally ever get to hear. The Host of the show – Lowell Thompson- is a lifelong autodidact, serial problem solver, and founder of startups.

Learning with lowell linksYoutube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-QYoutube clips:https://www.youtube.com/channel/UC-B5x371AzTGgK-_q3U_KfAWebsite: https://www.learningwithlowell.com/

Tesfahun Admasu linkshttps://www.linkedin.com/in/tessadmasuhttps://scholar.google.com.sg/citations?user=nJA2aaUAAAAJ&hl=enhttps://twitter.com/TessAdmasu

Timestamps00:00 Introducing Tesfahun Admasu00:30 Ethiopia Conflict explained18:00 Abiy Ahmed in power21:30 Resolving conflict in Ethiopia23:15 Working for a better Ethiopia27:40 Future of Ethiopia / Abiy Ahmed31:50 Hope for the future of Ethiopia35:40 How can people help Ethiopia39:40 Tesfahun Admasu PhD Singapore / Aging & lifespan Extension47:55 Aging and the Immune system / SENS foundation01:02:08 Non-SENS senolytics trials that you're excited about (FANQ)01:07:05 Book recommendations01:08:33 End comment

AgingResearch #EthiopiaConflict #longevity

Chris Ruden is an amputee, Type 1 diabetic record-holding powerlifter, motivational keynote speaker, author, and disabled model who was featured on The Rock’s hit TV show “Titan Games”. From being humiliated and labeled broken because of his disability to struggling with mental health and living in a non disabled-inclusive world, Chris learned to turn his obstacles into opportunities, now using his badass bionic arm, diabetes technology, and message of “creating your world without limits” to impact people around the world.

About the showThe Learning With Lowell show is a series for the everyday mammal. In this show we’ll learn about leadership, science, and people building their change into the world. The goal is to dig deeply into people who most of us wouldn’t normally ever get to hear. The Host of the show – Lowell Thompson- is a lifelong autodidact, serial problem solver, and founder of startups.

Learning with lowell linksYoutube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-QYoutube clips:https://www.youtube.com/channel/UC-B5x371AzTGgK-_q3U_KfAWebsite: https://www.learningwithlowell.com/

Chris ruden linkshttps://chrisruden.com/https://www.linkedin.com/in/chrisruden

Timestamps:00:00 Chris Ruden becoming one of the most successful speakers02:30 Finding people’s story04:22 Core message plus solution06:15 Speak to the person you were 5 years ago08:15 Turning negatives into positives10:55 Martin Luther King Jr. / Steve Jobs speaking broken down13:30 Process to go from 0 to speaking16:05 Gary Vee / Practice speaking19:33 Working for free22:05 Making money in weeks / how25:40 Example of figuring out what you could speak about29:00 Subtract / minimalism30:55 Focus / reducing stories34:30 Book recommendations36:40 Managing stress tips40:15 Remembering what to say42:40 Improved based speaking45:10 Inperson vs virtual speaking / getting paid more47:25 More is not a place49:35 Moderation50:55 Post speaking process / networking53:22 Counter sharing story56:10 Building relationships58:20 Don’t rush / one extra step01:00:20 Speakers fee explained01:03:00 Speaking contract01:05:08 Speaking in Ghana01:06:07 Fitness event/ worst event01:07:48 Speaking at google01:08:21 Pausing more01:09:15 Eye contact / being comfortable with silence01:10:30 You have six figure story in you right now01:12:20 Free advice if tag chris

makingmoney #gettingpaid #sixfigureincome

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice--as the head of strategy at Wieden+Kennedy, NY--and one foot in the world of academia--as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike.

PODCAST INFO:The Learning With Lowell show is a series for the everyday mammal. In this show we’ll learn about leadership, science, and people building their change into the world. The goal is to dig deeply into people who most of us wouldn’t normally ever get to hear. The Host of the show – Lowell Thompson- is a lifelong autodidact, serial problem solver, and founder of startups.

LINKSSpotify: https://open.spotify.com/show/66eFLHQclKe5p3bMXsCTRHRSS: https://www.learningwithlowell.com/feed/podcast/Youtube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-QYoutube clips: https://www.youtube.com/channel/UC-B5x371AzTGgK-_q3U_KfAWebsite: https://www.learningwithlowell.com

Marcus collins linkshttps://www.amazon.com/Culture-Power-Behind-What-Want/dp/1541700961https://marctothec.com/infohttps://michiganross.umich.edu/faculty-research/faculty/marcus-collinshttps://www.linkedin.com/in/marctothec

Timestamps00:00 Introducing Marcus Collins00:30 Cultural Safari02:45 Learn culture of a region05:45 Test this out08:20 Advice for seeing culture / shared experiences10:30 Cultural explorations12:40 Understanding people14:42 Compliments16:15 Dating norms19:35 Testing out phrases / assumptions21:15 Comedians22:55 Breaking social norms /seinfeld24:50 Culturally ubiquitous / ways to signify personhood28:10 Finding core culture identity / masks33:30 All the world is a stage37:44 Marketing with culture40:45 Branding/ dopamine43:50 Marketing adjusting to new age / budweiser / music fest46:45 Changing music fest49:00 Taylor Swift / Beyonce / community51:10 Apple / nike/beyonce / building social norms54:00 Seeing new trends to apply to marketing57:44 Building skill to be present01:01:10 Social theory changing vs stable / All about the culture01:03:22 Next books01:04:40 finding stories01:06:20 How to leading a culture01:09:10 Testing culture leading01:10:40 Stranger Things & Eggo campaign Marketing / Advertising01:15:25 Learning and failing for large campaigns01:18:00 Derisking large marketing campaigns01:21:00 Calibrating01:22:40 Working with big clients01:24:50 Designing campaigns01:26:40 Theory for everything / People don’t use causality based theory in marketing01:29:50 Cognitive biases01:30:44 Books to stay away from01:32:20 Evangelicals01:33:00 Elon musk, Taylor swift, for who has biggest cultural impact01:35:30 Learning in 2024

marketing #culture #advertising