In a role reversal episode of Purpose Profit Shift, host Rachel E. Bernier Green becomes the guest as she shares the story behind Purpose Profit Shift and her own entrepreneurial evolution. Interviewed by her cousin and creative partner Conchetta Woods, Rachel dives into how personal burnout, a collapsing ceiling, and a desire to create community wealth drove her to launch a new kind of business, a consulting firm helping purpose-driven entrepreneurs build sustainable, profitable companies that also change the world.

Rachel E. Bernier Green is a social entrepreneur, activist, and the founder of EJ Consortium, a finance and operations consulting firm serving mission-driven businesses. Formerly a corporate accountant and bakery owner, Rachel’s journey spans global impact, personal reinvention, and unwavering commitment to economic justice.

 

Expect to Learn:

• How Rachel’s burnout and health challenges pushed her to pivot from corporate to entrepreneurship.
• The mission behind EJ Consortium and how it empowers other values-based businesses.
• Why many social enterprises fail, and what can be done differently to sustain impact.
• How to build a business that aligns with your personal values without sacrificing profit.
• Rachel’s vision for a new economy and the real reason behind launching Purpose Profit Shift.

Episode Breakdown with Timestamps:

• [00:00] – Teaser
• [02:18] – Welcome and format twist: Rachel becomes the guest
• [05:28] – “This or That” game reveals Rachel’s business values
• [08:42] – Leaving corporate: burnout, baking, and breaking points
• [13:57] – Why she built a bakery that hired returning citizens
• [17:43] – Launching EJ Consortium: The mission, the model, and the mistake that inspired it
• [21:28] – Helping founders who want to do good but don’t know how
• [25:57] – Small business vs. scaling: how her firm works with all stages
• [28:49] – Mistakes entrepreneurs make when scaling too fast
• [31:18] – Why founders must value themselves in their pricing and schedules
• [33:34] – How to get started with EJ Consortium and what they offer
• [34:27] – Creating the podcast: The vision behind The Purpose Profit Shift
• [37:41] – Final reflections: You can change the world with your business

 Follow the Host Rachel:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/ 
• Website: https://ejconsortium.com/ 
• Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA== 
• Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/ 
• Company’s Twitter: https://x.com/EJConsortium 
• Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133 

Follow the Guest Concheta Woods:

• Personal Instagram: https://www.instagram.com/mrzchetta/
• Company's Instagram: https://www.instagram.com/dominionvideo/
• Company's landing page: https://www.dominionchi.com/followers-to-customers?fbclid=PAZXh0bgNhZW0CMTEAAadWBBd-fIbzpG5sCWExq2DIQZT2lNEPQNmYbpA5pC_fzcRY-KNvpBHTrouePw_aem_x6DQYVKtIu1akdkgZOjIGA
• Company's Sales page: https://www.dominiondesignsmm.com/10x-growth-6212?fbclid=PAZXh0bgNhZW0CMTEAAaeuh8pfnvpFDUpEhNdAEOOSTFxd2GQgEPpRWT2IT1ZPxv0pYc5m9ph2AJE6TA_aem_Q_sMWo8XkH_qVTaAWqvLqg

Listening Links: 

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35 
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732 
• Youtube: https://www.youtube.com/channel/UCwbV6ikn-xvcU4EtMEKJW9Q